How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner (Hardcover)

by Alan Weiss (Author) "I've talked about automobiles to this point because they are most expensive single life style purchase that most people make..." (more)
Key Phrases: adaptive uniqueness, email signature file, marketing gravity, Alan Weiss, The Strategist, New England (more...)

Editorial Reviews

Review
"He goes on to offer a wide variety of tips, supplemented by vignettes, in an effort that shows scribe craftsmanship better than that of most business books." (Sacramento Business Journal, 12/14/01)

"Weiss is a highly successful solo consultant and the author of a series of how-to books aimed at individual consultants and small consulting practices." -- Idaho Business Review, 2/4/02

Review
"Alan Weiss's new book, How to Establish a Unique Brand in the Consulting Profession, is another in his marvelous series designed to help establish successful consulting practices. As a member of our visiting graduate faculty in the College of Business, Alan's seminars are among our most popular because they combine sound theory with good practice. I wish all the consultants we hire would take to heart his sound advice"
—Robert L. Carothers, president, The University of Rhode Island

"Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."
—William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)

"Alan provides practical advice on how to build a brand from someone who's done it over and over again. He provides useful guides for practitioners to successfully create their own brand. It's a refreshing and stimulating read with high payoff for those who take his advice and then deliver!"
—Marilyn Martiny, Hewlett-Packard Company

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Product Details

• Hardcover: 256 pages
• Publisher: Pfeiffer (November 15, 2001)
• Language: English
• ISBN-10: 0787955132
• ISBN-13: 978-0787955137
• Product Dimensions: 9.3 x 7.2 x 0.9 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 5.0 out of 5 stars See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #658,044 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

27 of 29 people found the following review helpful:

5.0 out of 5 stars This Could be the Consultant's Branding Bible, November 13, 2001

By	Richard F. Gerson "HEAD coach" (Clearwater, FL) - See all my reviews (REAL NAME)

As an experienced consultant who specializes in marketing and developing brands for clients (companies and independent consultants), as well as an author of marketing books, I was very pleased with Alan's book. He covers all the bases that anyone who wants to market themselves and build a consulting brand should cover. His points about establishing separate brands or positionings for each area you work in is an excellent one. Too many consultants think that they have only one brand and this book convinces you that you can have several. Alan also talks about his marketing gravity concept, which every consultant should employ. Everyone who consults should read this book as well as the entire series he is creating. If you are successful as a consultant, or want to be successful, or want to continue to be successful, follow Alan's advice. You'll be glad you did.

25 of 30 people found the following review helpful:

5.0 out of 5 stars Maximum Impact Branding, November 26, 2001

By	Paul Evans (Montgomery, AL United States) - See all my reviews

Once again Alan Weiss topples typical thinking and challenges readers with critical thinking. The most powerful concept in the book is the power of branding leverage. A majority of consultants busy themselves with input methods that allow them to feel productive, but the output of their practice does not match. Alan shows how to rake in business through branding, plus how to keep it flowing with minimal effort and maximum return. For those who may feel overwhelmed by all the options, he includes a quick start guide that shortcuts the "Where do I start?" trap. Following these principles will put value in the lives of your clients, secure your reputation in a field without regulation, and provide multiple streams for turning your expertise into wealth.

12 of 13 people found the following review helpful:

5.0 out of 5 stars Another million dollars worth of advice, February 24, 2002

By	Geoffrey Kelly (Wheelers Hill, Victoria Australia) - See all my reviews (REAL NAME)

More fantastic consulting practice advice from Alan Weiss.

Eight months into building my leadership influence consulting practice, Mr Weiss has given me the gift of branding. He has shown me how to build the "gravity" to draw prospects to me, how to get more specific about the value I offer to clients, and what actions I need to take now to build the brand that will build my business.

I have seen some of these elements before, but this book wraps it all up in a neat template for action, and it has got me moving. I keep this book on my desk, not my shelf.