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Editorial Reviews
Review
What do you really need to do to get grants? Get thee a system! Not just any system; this one.
Proposal writing is a science and art. The art part is writing; the science part is research, strategy, observation, and painstaking work. Demystifying Grant Seeking is about the painstaking part, but the authors skillfully render the components in manageable, sustainable portions, palatable for the busiest of non-profit professionals.
Larissa Golden Brown and John Martin Brown walk you through a grant-seeking system that works. The Browns' plan is for: the newcomer who must be led into the process; the experienced proposal writer who needs to keep track of all the office's activities; and anyone who wishes to streamline operations while improving quality and consistency.
Don't think this is just about how to get to funders. This is about how to collect information, manage it and other materials, and promote communication habits to create a winning grants office.
The authors describe the grant-seeking cycle in five parts: 1) learn - about your organization, your community and your potential funders; 2) match - your needs with the funder's interests and performance; 3) invite - the funder, through the proposal, to invest in the organization and the community; 4) follow up - on the program and the partnership; and 5) evaluate - the grant-seeking process to fine tune it before renewing the cycle.
They take the time to dispel many grant world myths, including "All you need is one well-written grant proposal" and "You need to 'know someone' to get a grant." They even point out the basic necessities for operating a grant-seeking office -- mercifully low-tech and manageable.
Quickly, though, they get to pre-writing part of the process. Proposal writers know that much time is spent learning about the organization, its programs and plans, sometimes developing programs or shaping them to enhance their appeal to funders, and collecting information and support materials to satisfy the donor and dramatize the project. The Browns' emphasis on what they could call the "discovery phase" is very well placed. Their checklist of questions for interviewing the CEO, the program director, and staff assures solid internal research. The answers to those questions become the backbone of the finished proposal.
Chapters on collecting, developing and refreshing support materials, and program, donor, and grants management files have excellent ideas for simplifying work and improving the delivery of quality of information. The authors' recommendations on managing information in the office are surprisingly simple. Cultivate their habits of keeping only what is important, and completing related tasks together (filling a "to read" file or saving leads for a morning of electronic research) to maximize efficiency. These systems definitely work. My office has already ad