Conducting a Successful Major Gifts and Planned Giving Program: A Comprehensive Guide and Resource (Dove on fund raising) (Hardcover)

~ (Author), Alan M. Spears (Author), Thomas W. Herbert (Author) "In 1999, a tot a of $203.45 billion was contributed to U.S. charities..." (more)
Key Phrases: planned giving message, gift annuity program, gift acceptance policy, Indiana University, City Medical Center, Development Records (more...)

Editorial Reviews

Review

"This book presents innovative concepts for bringing major gifts and planned giving together for donors. Using these methods and techniques will position every nonprofit organization for success in major gift fundraising and the establishment of a planned giving program."
— Eugene R. Tempel, executive director, The Center on Philanthropy, Indiana University

Product Description

Conducting a Successful Major Gifts and Planned Giving Program-—the fifth volume in the groundbreaking Dove on Fundraising Series--is a complete guide to establishing and sustaining a major gifts and planned giving program in a nonprofit organization. Written by master fundraiser Kent E. Dove and coauthors Alan M. Spears and Thomas W. Herbert, this essential resource includes the information needed to build a viable major gifts and planning giving program and offers a clear understanding of the law as it pertains to a variety of planned giving options.

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Product Details

• Hardcover: 576 pages
• Publisher: Jossey-Bass (March 18, 2002)
• Language: English
• ISBN-10: 0787957070
• ISBN-13: 978-0787957070
• Product Dimensions: 9.4 x 7.1 x 1.4 inches
• Shipping Weight: 2.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #319,800 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent source of information for major gift giving, July 5, 2009

By	Amazon fan (NM United States) - See all my reviews

This book is an excellent source for major gift giving and is a very practical guide for those who are major gift fundraisers. I recently passed the CFRE exam and this book was an excellent source of information. I would highly recommend this book for your library.

4.0 out of 5 stars Conducting a Successful Major Gifts Program, January 19, 2010

By	Tina M. Pelesky - See all my reviews (REAL NAME)

Amazon Verified Purchase

This used book was in great shape and will be useful for studying for my CFRE.

5.0 out of 5 stars Concise and useful, July 24, 2009

By	Kathie C. Sheehy - See all my reviews (REAL NAME)

I learned much more than expected from this book. It would be helpful for people with a variety of experience levels in fundraising (I've worked with individual donors for 7 years). The areas most useful to me were prospect/donor management systems, leadership gifts, planned giving, and assessing the giving potential of individuals and corporations. The list of free websites for prospect research is very current. This book was helpful in assessing my own methods of strategically planning steps for cultivation, solicitation, and stewardship.