Knowledge Management: Building a Competitive Advantage in Higher Education: New Directions for Institutional Research (J-B IR Single Issue Institutional Research) (Paperback)

by Andreea M. Serban (Editor), Jing Luan (Editor) "In the early 1990s, corporations coined the concept and movement of knowledge management, which is an institutional systematic effort to capitalize on the cumulative knowledge..." (more)
Key Phrases: institutional research function, institutional research staff, institutional portal, Santa Barbara City College, Meta Group, Gartner Group (more...)

Editorial Reviews

Product Description
This volume provides a comprehensive discussion of knowledge management, covering its theoretical, practical, and technological aspects with an emphasis on their relevance for applications in institutional research. Over time, institutional research has had to reinvent itself repeatedly in response to changes within the internal and external environments that have impact on its operations and roles. Knowledge management provides exciting opportunities while challenging the organizational and structural status quo. Chapters examine the theoretical basis and impact of data mining; discuss the role of institutional research in customer relationship management; and provide a framework for the integration of institutional research within the larger context of organization learning. With a synopsis of technologies that support knowledge management and an exploration of future developments in this field, this volume assists institutional researchers and analysts in taking advantage of the opportunities of knowledge management and addressing its challenges.

This is the 113th issue of the quarterly journal New Directions for Institutional Research.

Product Details

• Paperback: 125 pages
• Publisher: Jossey-Bass (May 8, 2002)
• Language: English
• ISBN-10: 0787962910
• ISBN-13: 978-0787962913
• Product Dimensions: 9.1 x 6 x 0.3 inches
• Shipping Weight: 6.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #1,032,821 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars An excellent book!, December 28, 2002

By	Greg Chen (London UK) - See all my reviews

Very well written. As an educator, I value this book and I think
it's one of the best literature for data studies and data analysing, valuable in terms of both its academic value and a source of reference. I now consider this book as my guideline for most part of my daily job. It is also indicative of the trend the further development of data mining and knowledge management.

5.0 out of 5 stars Great reading on data mining for higher education, December 17, 2002

By	University Resource Planning (Columbus, OH United States) - See all my reviews

With university campuses moving closer towards data-based decision-making, data mining has tremendous potential in assisting institutional researchers in marketing research, student recruitment, fund raising, persistence and survival analysis. Jing Luan's edited book includes a collection of articles that provide introductions to the concepts and applications of data mining and knowledge management that are so easy to read that even non-technical rearders will have no problem grasping the contents. This book should be highly recommended for university administrators and institutional researchers who want to gain a quick overview of the research on data mining and knowledge management in higher education setting.