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Editorial Reviews
Review
"An easy-to-read, well-organized compilation of stories that demonstrate their power across a broad spectrum of business needs."
Ellen Bovarnick, vice president, Business Process Excellence, The Coca-Cola Company
"An easy-to-read, well-organized compilation of stories that demonstrate their power across a broad spectrum of business needs."
Ellen Bovarnick, vice president, Business Process Excellence, The Coca-Cola Company
"Offers fresh ideas for introducing stories into organizations and inspiring better leadership through them. A well-researched and lively reference for leaders."
John Alexander, president, Center for Creative Leadership
"Takes the concept of organizational stories from a pleasant idea to a practical means to advance strategy, product development, and ultimately shareholder value."
Anita Brick, director, University of Chicago Graduate School of Business
"Loved the book. My hope is that it will create a new generation of leaders who will stop numbing people with spreadsheets and pie charts, and start inspiring them with stories that illuminate mission, values, and goals."
Frank D. Byrne, M.D., president, St. Mary's Hospital Medical Center, a part of the SSM HealthCare system
"Leaders in all walks will benefit from Silverman's real-world accounts of storytelling successes in high-performing organizations."
Daniel M. Sprague, CEO, The Council of State Governments
"A customer service story, a story illustrating our history, or a story exhibiting commitment to shared goals can inspire more deeply than a directive from on high. Put flesh on the bone. Tell a story."
Arne M. Sorenson, CFO, Marriott International
"When just about every fact is but one mouse click away, stories take on new importance. From leadership to branding, narrative has become an essential tool. These essays offer savvy advice on how to unleash the power of stories in your organization."
Daniel H. Pink, author, A Whole New Mind
"Illustrates how the use of stories will help your organization achieve positive outcomes. A must-read for anyone in an organization fac --Vicki L. Chvala, executive vice president, American Family Insurance
Review
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Landsâ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
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