From Publishers Weekly
Using a hefty helping of neurobiology, corporate moguls Gurian and Annis illustrate how brain chemistry influences gender and how gender in turn powerfully affects every aspect of workplace behavior. The authors contend that corporations attentive to gender and behavior can enhance their performance, competitive edge and bottom line. The authors discuss how men and women wield leadership, bond, regard and execute authority and approach management and conflict resolution skills—applying their findings on male/female brain differences to account for the variations in behavior. Though they tackle the big questions—for instance, do women have to become men to get ahead?—they are at their best when at their most practical, using step-by-step instructions, exercises and simply worded GenderTools to teach men and women to understand each other in meetings and on the golf course. Though a front-loaded density of neuroscience may deter the casual browser, readers with a genuine interest and a desire to improve workplace gender relations will do well with this pragmatic and well-intentioned guide.
(Aug.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Consultants Gurian (brain science specialist) and Annis (specialist in workplace gender issues) bring together theory and practical ideas for corporations seeking new understanding of men and women in the workplace. In part 1, we learn about the science of the brain; while equally intelligent, men and women do show differences in brains, and as a result, men and women function differently. Part 2 uses specific tools for integrating gender into the workplace, including improving negotiating, communication, and conflict-resolution skills for both men and women as they work together. Part 3 evaluates how a company balances its male and female leaders, noting that attention to gender issues positively impacts financial results and leads to human capital gains. This is not a difficult book to read, and the effective use of case studies, scientific studies, and exercises provides thoughtful insight into the ongoing challenges of gender issues in corporations. This excellent book will appeal to a wide range of library patrons. --Mary Whaley
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