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The ever-popular coffee-table book, filled with striking pictures or slick graphics, tends to exalt travel or cooking. But Finch, the best-selling author of The Art of Walt Disney and Highways to Heaven, tries for something different. He takes on the history of humankind as seen through the dealings of people in different marketplaces, whether it is the Athenian "agora" or the New York Stock Exchange. The trajectory of the study goes from 3500 B.C.E. right up to the present. Finch has produced a sumptuous book with a narrative that guides the reader from century to century, accompanied by lavish illustrations and a timeline of historic events. A glossary of financial terms and a section containing short biographies of over 100 famous (or infamous) men and women are also welcome additions. It seems almost churlish to complain about the overabundance of pictures or the lack of footnotes that might have clarified the text, as this is a beautifully designed and written book that will appeal to any business reader. Recommended for larger business collections with plenty of shelf space. Richard Drezen, Washington Post, New York City Bureau
Copyright 2002 Cahners Business Information, Inc.
The dynamism of today's international economy and the fascinating history of world markets come together in this unprecedented volume. With its accessible text and exciting visuals, In the Market combines historical understanding and contemporary savvy.
A chronological narrative explains the origins of market economies in the ancient world, tracing the evolution of markets from the Greek agora and medieval fairs to the first joint stock companies, and detailing the rise of today's commodity and financial markets. Accompanying this text are seventeen highly visual features; each is devoted to a type of market transaction, from "cash on the barrelhead" to the most sophisticated speculation in derivatives. These features take the reader from the world of bartering to those of the commodity trader, government finance, and business investments in industries ranging from transportation to entertainment, aerospace, and the Internet. The illustrations emphasize the financial market's practical and profound effects on businesses' and workers' production of goods and services. Also included are one hundred biographies of men and women who have reshaped the international marketplace, from John Jacob Astor to Victoria Claflin Woodhall, in addition to an illustrated timeline of financial history from 2000 B.C. to 2001 A.D.
Other Details:
325 illustrations, 250 in full color. 352 pages. 10 x 12" trim size. Published in 2001.
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