Book Description
An easy-to-read business book for marketers, advertising reps, and Web reps (ad reps who specialize in Web advertising). Describes what advertising is being done now, what has been successful, and what the future holds for Web advertising. Will help you develop a Web advertising strategy, find Web sites where you can advertise your products, negotiate ad space, and sell space on your own Web sites. Shows you how to track the success of your Web advertising and use that information to plan future advertising campaigns. Once there, learn how to keep them coming back. Plus, you'll learn how to sell ad space and how to set pricing that is affordable, competitive, and profitable.
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- World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition by Jim Sterne in Front Matter, page 331, and page 336
- Privacy and Technologies of Identity: A Cross-Disciplinary Conversation by Katherine Strandburg on page 7, and Back Matter
- The Media Writer's Guide: Writing for Business and Educational Programming by William Van Nostran on page 139, and Back Matter
- Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships by Jim Sterne on page 69, and page 193
- Cases on Worldwide E-Commerce: Theory in Action (Cases on Information Technology Series, Vol 4, Part 3) (Cases on Information Technology Series) by Mahesh S. Raisinghani on page 199
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