See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

31 used & new from $0.01

Have one to sell? Sell yours here

I own the rights to this title and would like to make it available again through Amazon.

Tell the Publisher! I�d like to read this book on Kindle Don�t have a Kindle? Get yours here.

Advertising on The Web (Paperback)

by Jim Sterne (Author)

4.1 out of 5 stars See all reviews (12 customer reviews)

Available from these sellers.

7 new from $3.01 24 used from $0.01

Customers Who Bought This Item Also Bought

Advertising on the Internet, 2nd Edition

by Robbin Lee Zeff

4.6 out of 5 stars (18)

The Internet Advertising Report

by Mary Meeker

› Explore similar items

Editorial Reviews

Product Description
An easy-to-read business book for marketers, advertising reps, and Web reps (ad reps who specialize in Web advertising). Describes what advertising is being done now, what has been successful, and what the future holds for Web advertising. Will help you develop a Web advertising strategy, find Web sites where you can advertise your products, negotiate ad space, and sell space on your own Web sites. Shows you how to track the success of your Web advertising and use that information to plan future advertising campaigns. Once there, learn how to keep them coming back. Plus, you'll learn how to sell ad space and how to set pricing that is affordable, competitive, and profitable.

Product Details

Paperback: 433 pages
Publisher: Que; 1st edition (September 1997)
Language: English
ISBN-10: 0789712350
ISBN-13: 978-0789712356
Product Dimensions: 9.1 x 7.4 x 1.2 inches
Shipping Weight: 1.8 pounds

Average Customer Review: 4.1 out of 5 stars See all reviews (12 customer reviews)

Amazon.com Sales Rank: #434,864 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

Citations (learn more)

12 books cite this book:

World Wide Web Marketing: Integrating the Web into Your Marketing Strategy by Jim Sterne in Front Matter, page 331, and page 336
Privacy and Technologies of Identity: A Cross-Disciplinary Conversation by Katherine Strandburg on page 7, and Back Matter
The Media Writer's Guide: Writing for Business and Educational Programming by William J. Van Nostran on page 139, and Back Matter
Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships (7.5 x 9.25") by Jim Sterne on page 69, and page 193
Cases on Worldwide E-Commerce: Theory in Action (Cases on Information Technology Series, Vol 4, Part 3) by Mahesh S. Raisinghani on page 199

See all 12 books citing this book

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Help others find this product — tag it for Amazon search

No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

12 Reviews

5 star:		(7)
4 star:		(1)
3 star:		(3)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.1 out of 5 stars (12 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

3.0 out of 5 stars Needs to be Revised -- Still A Lot of Good Info, August 26, 1999

By A Customer

This book gives a comprehsensive overview to Web advertising. Very well researched and the author seems to have excellent experiences. However, this is almost Y2000. A major revision is needed.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

4 of 4 people found the following review helpful:

4.0 out of 5 stars Nice introduction to Advertising on the web, August 16, 1999

By A Customer

I've read this book and I can say that is a very nice introduction to the Advertising technics on the web. CPM, banners, stats, demographics, targeting on the web, add networks... it helped me a lot to addapt myself to this new media and all of its posibilities to get to the right audience.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

3 of 3 people found the following review helpful:

3.0 out of 5 stars Lots of detail, maybe too much detail?, March 18, 1999

By A Customer

This book has plenty of useful information for the professional web marketing person. Most of the info is for people that actually have a marketing budget to work with(ie there's lots of info about banner advertising, very little about the cheap/free marketing methods (ie search engines, link exchanges, etc.))

I found this book tough going at times. If you don't have much to spend on marketing your web site then there are better books that would suit you, but if you're really serious then this would be a good book.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 12 customer reviews...

Most Recent Customer Reviews

1.0 out of 5 stars Worthless
I read the book and so did my wife. We both agree: the book is worthless, confusing, redundant, unintelligible. Further it is totally out-of-date. Read more

Published on July 28, 1999 by Jean-marie Losson

3.0 out of 5 stars Elementary book with too much info that will become outdated
This book contains a lot of history and developments on Internet advertising that is very introductory. Too much detail is provided. Read more

Published on February 3, 1999

5.0 out of 5 stars Best Book So Far
This is the best book I've read so far related to this area. If you are learning about business models on the internet, this is a great book. Read more

Published on December 23, 1998

5.0 out of 5 stars Just to hear him life will give you a faster overview!
Like all his other books: up-to-date, full of interesting details and examples and finally doing a great job to give you in a short period of time a complete overview into the... Read more

Published on August 23, 1998

5.0 out of 5 stars A fantastic book with very informative chapters
The book is a joy to read with a wonderful array of techniques and views on why customers keep coming back to sites and how to actually do it.

Published on August 2, 1998

5.0 out of 5 stars Lots of eye-opening do's and don'ts
I found this book a fascinating read...full of zip and humor, not to mention chock-full of information about what is working (and not working) in Web advertising. Read more

Published on June 14, 1998 by Carole Pivarnik

5.0 out of 5 stars WOW! It's 2, 3, 10 books in one!
Of the several hundreds of dollars I have spent on web publishing books over the last 3 months (starting a business can be expensive), this 'little' wonder answered *all* the... Read more

Published on June 4, 1998

5.0 out of 5 stars Incredibly useful, readable, and actionable
An outstanding overview of the variety of ways to advertise and promote on the Web, with lots of pointers to further resources to tap. Read more

Published on May 1, 1998

5.0 out of 5 stars Only God himself could do better
My goodness, this was a great book on web advertising! Only God could do better. If the Internet had been around during the time of Proverbs in the bible, this section may have... Read more

Published on April 1, 1998 by howtohtml@geocities.com

› See all 12 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }