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Advertising on The Web (Paperback)

~ (Author)

4.1 out of 5 stars See all reviews (12 customer reviews)

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Editorial Reviews

Product Description

An easy-to-read business book for marketers, advertising reps, and Web reps (ad reps who specialize in Web advertising). Describes what advertising is being done now, what has been successful, and what the future holds for Web advertising. Will help you develop a Web advertising strategy, find Web sites where you can advertise your products, negotiate ad space, and sell space on your own Web sites. Shows you how to track the success of your Web advertising and use that information to plan future advertising campaigns. Once there, learn how to keep them coming back. Plus, you'll learn how to sell ad space and how to set pricing that is affordable, competitive, and profitable.

Product Details

Paperback: 433 pages
Publisher: Que; 1st edition (September 1997)
Language: English
ISBN-10: 0789712350
ISBN-13: 978-0789712356
Product Dimensions: 9.1 x 7.4 x 1.2 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review: 4.1 out of 5 stars See all reviews (12 customer reviews)

Amazon.com Sales Rank: #1,252,280 in Books (See Bestsellers in Books)

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What Do Customers Ultimately Buy After Viewing This Item?

	81% buy the item featured on this page: Advertising on The Web 4.1 out of 5 stars (12) $18.99
	19% buy The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation 4.9 out of 5 stars (8) $23.07

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Customer Reviews

12 Reviews

5 star:		(7)
4 star:		(1)
3 star:		(3)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.1 out of 5 stars (12 customer reviews)

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

3.0 out of 5 stars Needs to be Revised -- Still A Lot of Good Info, August 26, 1999

By A Customer

This book gives a comprehsensive overview to Web advertising. Very well researched and the author seems to have excellent experiences. However, this is almost Y2000. A major revision is needed.

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4 of 4 people found the following review helpful:

4.0 out of 5 stars Nice introduction to Advertising on the web, August 16, 1999

By A Customer

I've read this book and I can say that is a very nice introduction to the Advertising technics on the web. CPM, banners, stats, demographics, targeting on the web, add networks... it helped me a lot to addapt myself to this new media and all of its posibilities to get to the right audience.

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4 of 4 people found the following review helpful:

3.0 out of 5 stars Lots of detail, maybe too much detail?, March 17, 1999

By A Customer

This book has plenty of useful information for the professional web marketing person. Most of the info is for people that actually have a marketing budget to work with(ie there's lots of info about banner advertising, very little about the cheap/free marketing methods (ie search engines, link exchanges, etc.))

I found this book tough going at times. If you don't have much to spend on marketing your web site then there are better books that would suit you, but if you're really serious then this would be a good book.

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Most Recent Customer Reviews

1.0 out of 5 stars Worthless
I read the book and so did my wife. We both agree: the book is worthless, confusing, redundant, unintelligible. Further it is totally out-of-date. Read more

Published on July 28, 1999 by Jean-marie Losson

3.0 out of 5 stars Elementary book with too much info that will become outdated
This book contains a lot of history and developments on Internet advertising that is very introductory. Too much detail is provided. Read more

Published on February 3, 1999

5.0 out of 5 stars Best Book So Far
This is the best book I've read so far related to this area. If you are learning about business models on the internet, this is a great book. Read more

Published on December 23, 1998

5.0 out of 5 stars Just to hear him life will give you a faster overview!
Like all his other books: up-to-date, full of interesting details and examples and finally doing a great job to give you in a short period of time a complete overview into the... Read more

Published on August 23, 1998

5.0 out of 5 stars A fantastic book with very informative chapters
The book is a joy to read with a wonderful array of techniques and views on why customers keep coming back to sites and how to actually do it.

Published on August 2, 1998

5.0 out of 5 stars Lots of eye-opening do's and don'ts
I found this book a fascinating read...full of zip and humor, not to mention chock-full of information about what is working (and not working) in Web advertising. Read more

Published on June 14, 1998 by Carole Pivarnik

5.0 out of 5 stars WOW! It's 2, 3, 10 books in one!
Of the several hundreds of dollars I have spent on web publishing books over the last 3 months (starting a business can be expensive), this 'little' wonder answered *all* the... Read more

Published on June 4, 1998

5.0 out of 5 stars Incredibly useful, readable, and actionable
An outstanding overview of the variety of ways to advertise and promote on the Web, with lots of pointers to further resources to tap. Read more

Published on May 1, 1998

5.0 out of 5 stars Only God himself could do better
My goodness, this was a great book on web advertising! Only God could do better. If the Internet had been around during the time of Proverbs in the bible, this section may have... Read more

Published on April 1, 1998 by howtohtml@geocities.com

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