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5 of 5 people found the following review helpful:
5.0 out of 5 stars
Learn How to Shop Online More Intelligently., May 23, 1999
By A Customer
Preston Gralla, no stranger to the Internet scene, has written The Complete Idiot's Guide to Online Shopping to educate current and prospective online shoppers about the pros and cons of online shopping. Gralla offers plenty of sound advice people should read up on before spending their time and money shopping online. The book features an incredible wealth of information including some of the better Websites to buy certain items from, where to find important decision-making information before making online purchases, how to avoid being taken in by online scam artists, sales tax information, using credit cards to make online purchases, user warrantees, return policies, and other important purchasing considerations! Readers will receive a solid lesson on nearly every aspect of online buying. They can compare cars, homes, computers, cameras, and other items before parting with their money. They have access to a number of consumer organizations that can alert them about problem companies, dealers, and products. They also have access to one another! One topic that has caught the attention of many online shoppers in recent times is the online auctioning of merchandise. Just about anyone can join in and submit online bids for just about anything imaginable under the sun. Beware though! As of this writing there has already been cases of online fraud and child involvement. This fascinating aspect of online shopping requires close scrutiny. Gralla devotes a lot of attention to this matter and so should we! For those considering going into business for themselves, there is still plenty of time for them to join in the fun and thrill of going into business online. Web developers will gain important online marketing strategies from this book that can be used to create effective business Websites for themselves and for others! Risks, fears, and concerns aside, online shopping has taken off and will no doubt achieve further popularity in the years to come. This book will help shape the lives of those involved with the various aspects of this fast growing industry, whether as consumers or as marketers. Prepare yourself to shop more intelligently. Make informed purchases. This outstanding book will guide you all the way. It will make a difference!
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