The Truth About Email Marketing (Paperback)

~ (Author)
Key Phrases: email metrics, unsubscribe process, email marketing program, United States, Forrester Research, Federal Trade Commission (more...)

Editorial Reviews

Product Description

Praise for The Truth About Email Marketing

 

“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”

Tad Clarke, Editorial Director, MarketingSherpa Inc.

 

“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”

Jeff Hilimire, President, Engauge Digital

 

“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”

Aaron Kahlow, CEO & Founder, Online Marketing Summit

 

“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”

Sam Cece, Chief Executive Officer, StrongMail Systems

 

Everything you must know to utilize email marketing in your corporation or small business!

• The truth about recession-proofing your business with email marketing
• The truth about measuring results and improving promotional and newsletter campaigns
• The truth about email marketing versus spam

This book reveals 49 proven email marketing best practices

and bite-size, easy-to-use techniques that get results

 

Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

 

 

About the Author

Simms Jenkins is chief executive officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top-tier brands such as ACS, BellSouth, California Casualty, CoreNet Global, Lowe’s, Sports Illustrated, and Ted’s Montana Grill, as well as leading advertising and marketing firms.

 

Jenkins is regarded as one of the leading experts in the email marketing industry, and the expertise of both Jenkins and BrightWave clients have been recognized and featured by a range of prominent media outlets, including Bloomberg and The Atlanta Journal-Constitution. Jenkins and his column for iMedia Connection, a leading interactive marketing and media publication, have been called one of the top 21 information sources for email marketers. In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.

 

Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Jenkins serves on the eMarketing Association’s board of advisors and is a board member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio, and resides in Atlanta with his wife and two sons.

 

Jenkins’ company website is www.BrightWaveMarketing.com and his website for the book is www.TheTruthAboutEmailMarketing.com.

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Product Details

• Paperback: 224 pages
• Publisher: FT Press; 1 edition (August 10, 2008)
• Language: English
• ISBN-10: 0789737949
• ISBN-13: 978-0789737946
• Product Dimensions: 8.4 x 5.4 x 0.5 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (12 customer reviews)
• Amazon.com Sales Rank: #62,082 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #18 in	Books > Computers & Internet > Software > E-mail
  #60 in	Books > Business & Investing > Industries & Professions > Retailing
  #90 in	Books > Computers & Internet > Software > Business > Accounting

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Must-Read, September 1, 2009

By	K. McGary - See all my reviews (REAL NAME)

This book is a must-read for any email marketer. I passed it to my web and publishing team to give them a sense of the current trends and environment. Doesn't hurt that Simms is a really nice guy!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Must-Read for Newcomers and Veterans Alike, August 4, 2009

By	Scott Cohen (Utah, USA) - See all my reviews (REAL NAME)

Jenkins' book is a simple, straightforward, to-the-point narrative that is a must-read for email marketing veterans and newcomers to the industry alike. Broken up into easy-to-digest segments, "Truths" offers the reader the ability to focus on one or two ideas at a time, providing the information needed to earn buy-in at the C level or just simply get a download if you're new to the game.

A great book. A must-read. I highly recommend this. I pull it out at least once a week for review of concepts.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Your New Marketing Must-Read, May 27, 2009

By	Laurie Azzano (New Orleans, LA) - See all my reviews (REAL NAME)

The Truth About Email Marketing is a Must-Read for marketing executives at all levels who want to use email marketing to drive business. Simms Jenkins does a great job of thoroughly explaining what can feel like a very complex and intimidating area of expertise. It's easy to read and easy to incorporate into your day-to-day marketing efforts.