Real Estate Agent's Business Planning Guide (Paperback)

by Carla Cross (Author) "You just received an unexpected but welcome $10,000 bonus..." (more)
Key Phrases: business plan calendar, geographical farm, net revenue units, Carla Cross Seminars, Excellent Satisfactory, Dearborn Financial Publishing (more...)

Editorial Reviews

Product Description

This business planning guide contains more than 25 worksheets and checklists to organize and track performance. It also includes three sample business plans for the novice, established agent and top producer. You will also find templates and work sheets that will assist agents with formulating their own business plan. 50 creative promotional tactics from successful agents across the nation is also provided.

Product Details

• Paperback: 256 pages
• Publisher: Dearborn Real Estate Education (August 1, 1994)
• Language: English
• ISBN-10: 0793109558
• ISBN-13: 978-0793109555
• Product Dimensions: 10.8 x 8.5 x 0.7 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #146,068 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

46 of 49 people found the following review helpful:

2.0 out of 5 stars For experienced agents only, September 27, 2001

By	John Davis Jr. "[e-mail]" (Austin, TX USA) - See all my reviews

Being a new real estate agent I brought this book with the hope that it would help me build my new business. I was wrong. This book mainly talks about looking at your past few years of realestate sales and changing your program using your past data into a better program. Utterly useless for the beginning agent. Carla Cross has a very good title writer for her books, since i brought her another one of her books in vain.

38 of 41 people found the following review helpful:

5.0 out of 5 stars GREAT BOOK FOR REAL ESTATE PLANNING, July 21, 2002

By A Customer

Even though another reviewer said this is not good for a new agent, I disagree. Firstly, it is my Broker's favorite and he has built a successful business using it. Secondly, IT SHOWS YOU HOW TO FIGURE PROFIT AN LOSS ON ANY GIVEN REAL ESTATE "MARKET" OR "FARM", something no other book explains this way. Once you know how much revenue a given area could produce, then you can pick the best areas to concentrate in. Since we all have to focus on a few areas or farms, this book gives a great way to choose the best farms to work on.

Because of this formula, I am able, as a new agent, to not waste my time on unprofitable markets. Although it is not just for beginners, this book is a good one to start with and it will grow with you as your career grows.

Tobeykins