Power Selling: Seven Strategies for Cracking the Sales Code [ILLUSTRATED] (Paperback)

by George Ludwig (Author) "Name a well-known computer software company..." (more)
Key Phrases: best account strategy, buyer profile checklist, ideal buyer profile, Power of Reputation, Power of Real Passion, Sears Tower (more...)

Editorial Reviews

Review
Power Selling is a must-read book for anyone who makes a living by selling…which is everyone! -- Jeffrey J. Fox Bestselling Author, How to Become a Rainmaker

Power Selling is a must-read book for anyone who makes a living by sellingÂ…which is everyone! -- Jeffrey J. Fox Bestselling Author, How to Become a Rainmaker<br /><br />Realize your highest performance...use what's in this book. -- Anthony Parinello Wall Street Journal Bestselling Author of Selling to VITOtm<br /><br />Realize your highest performance...use what's in this book. -- Anthony Parinello, Wall Street Journal Bestselling Author of Selling to VITOtm<br /><br />This book shows you how to supercharge yourself and put your sales career onto the fast track. -- Brian Tracy, Author, Goals!<br /><br />This book will give you the information, knowledge, and wisdom you need to master your sales career. --Nido Qubein, Chairman, Great Harvest Bread Company

Realize your highest performance...use what's in this book. -- Anthony Parinello Wall Street Journal Bestselling Author of Selling to VITOtm

Realize your highest performance...use what's in this book. -- Anthony Parinello, Wall Street Journal Bestselling Author of Selling to VITOtm

This book shows you how to supercharge yourself and put your sales career onto the fast track. -- Brian Tracy, Author, Goals!

This book will give you the information, knowledge, and wisdom you need to master your sales career. -- Nido Qubein, Chairman, Great Harvest Bread Company

Product Description
<div> Power Selling distills the hundreds of strategies, techniques, and behaviors used by the world's best salespeople to seven strategies.
Every year, it seems, there's a new "can't fail" approach to selling. For sales professionals, that means more training sessions to attend, more workshops and simulations, and, of course, ever more pressure to produce. George Ludwig believes salespeople deserve better. He's spent the past 20 years observing and researching the most effective sales strategies in the world-from the phenomenal success of celebrities like Zig Ziglar and Dale Carnegie, to ordinary men and women who produce extraordinary sales results. These people must have something in common, Ludwig theorized. And like a tenacious scientist, he finally "cracked the selling code," as he describes it, by distilling and synthesizing hundreds of skills, strategies, techniques, and behaviors to seven core areas. Salespeople who are tired of theories and hungry for results will welcome this simple, powerful tool for achieving extraordinary sales outcomes. PowerSelling helps readers realize and appreciate their own power, including the power of:
* Reputation: including ways to invest and leverage their identity for increased sales.
* Real Passion: or how to direct their psychology and physiology for greater results.
* Research: how to diagnose prospects more effectively following the RPM Questioning Model.
* Rapport: how to engage prospects faster and with more credibility.
* Resource Management: how to utilize their primary "tools" to seize more sales.
* Resiliency: with advice on turning sales setbacks into sales comebacks.
* Relationships: or how to convert client satisfaction into unbreakable client loyalty. Asking readers to raise the bar on their personal best, Ludwig gives salespeople the tools they need to heighten awareness, change behaviors, and make the most of innate sales skills. Readers will also have access to a ten-minute online quiz to test their current proficiency of the seven powers.</div>

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Product Details

• Paperback: 256 pages
• Publisher: CRL Publishing Group; illustrated edition edition (July 1, 2004)
• Language: English
• ISBN-10: 0793185718
• ISBN-13: 978-0793185719
• Product Dimensions: 8.9 x 6 x 0.6 inches
• Shipping Weight: 9.9 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #623,443 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars This book has topped Strategic Selling and Solution Selling, August 6, 2004

By	C. Seedorf "Business Owner" (Chicago, IL) - See all my reviews (REAL NAME)

George Ludwig grasps concepts that seem to have eluded many of the leading thinkers in sales and he debunks many of the myths that revolve around so-called "strategic selling". His original research that uncovered "the seven powers" of the world's greatest salespeople, which are really "best-of-breed practices," is right on the money. This might be the first sales book you could actually hand to your buyer and say "Here's how I'd like to proceed with you," because of the integrity and trust woven into the Power Selling approach. I literally read the entire book cover-to-cover in one sitting, and as of this writing I'm reading it a second time. And Ludwig's on-line assessment tool is a great addition to the book. The book has definitely helped my air charter business grow to the next level and it's the best overall book on selling strategy I've ever read--and I think I've read most of them.

2 of 2 people found the following review helpful:

5.0 out of 5 stars George Ludwig - The Power of Real Passion Personified, August 19, 2004

By	D. S. Tresemer "co-owner, OnPath Fiancial, LLC" (Geneva, IL) - See all my reviews (REAL NAME)

Our firm has had the pleasure of working with George in a consultative relationship, and when he told us about his vision for "Power Selling" I was concerned. George is chapter two ... The Power of Real Passion. How are you ever going to capture your energy and enthusiasm for attracting and retaining client relationships in a book...I wondered. Well, he has done it. By reading Power Selling you will feel George's energy ramp up with every passing chapter. This book is the only resource that I've come accross that takes the best of sales success of the past half century and finally connects the dots. If you're looking for gimmicks and a quick fix then move on. But if you have a passion for people and a passion for your commodity, then this book is a must read!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Finally...A step by step simple sales guide I can use!, July 30, 2004

By	Steve Cooper (Chicago IL) - See all my reviews (REAL NAME)

Power Selling is a GREAT read! George Ludwig's latest book is a refreshing new approach to selling. In essence it distills the "best practices" of the world's greatest salespeople down to just seven core competencies. The books academic approach that is combined with Ludwig's 25 years of sales experience makes the book extremely 'real world' in application. There are just a ton of ideas sprinkled throughout the book called Power Boosters that are very practical and can bring immediate improvement. The book is used in conjunction with an on-line assessment tool that provides great feedback as to where salespeople are strong and where they need to improve. And that serves as a great road map for tracking progress towards reaching sales superstar stature! One thing the book emphasizes that I found very valuable is the importance to stop talking product features and start talking about the real life usage scenarios a product or service provides that people can more easily relate to. That reminder is very simple and yet very powerful.