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The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale (Hardcover)

by Jeff Thull (Author) "We all know that customers do not buy complex products and services; they buy outcomes..." (more)
Key Phrases: interactive decision process, solution sellers, sales engagement, Era Three, Era Two, Era One (more...)
4.6 out of 5 stars  (7 customer reviews)

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Editorial Reviews

SoftwareCEO.com
Lots of case studies, good practical advice, and interesting discussion that always returns to value...a good read, and recommended.

Management Consulting News
You won’t find a value gap in this book, especially if you’re in the business of selling "solutions."

See all Editorial Reviews

Product Details

  • Hardcover: 240 pages
  • Publisher: Kaplan Business (January 1, 2005)
  • Language: English
  • ISBN-10: 0793195225
  • ISBN-13: 978-0793195220
  • Product Dimensions: 8.9 x 6.1 x 0.9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: