Heuretics: The Logic of Invention (Hardcover)

~ Professor Gregory L. Ulmer (Author) "Heuretics continues a project of invention in progress for two decades now, applying to academic discourse the lessons arising out of a matrix crossing French..." (more)
Key Phrases: choral word, electronic rhetoric, psychological gesture, Miles City, Gary Cooper, Yellowstone Desert (more...)

Editorial Reviews

Review

"Here is offered a scheme for creating multileveled texts that are both creative and critical and infinitely generative, and that invite readers to connect electronic media to the unconscious. Most readers will not fail to appreciate the wit of the exposition and the clarity of the creative method... [A] stunning performance." -- Tom Conley, Philosophy and Literature

Product Description

In Heuretics--a word defined as "the branch of logic that treats the art of discovery or invention"--Gregory Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia.

"A book like Ulmer's, that aims to put theory to use to create a generative apparatus for the writer's invention, is a breath of fresh air for me. I don't know of anybody who has tried to make of post-structuralist theory a heuristic in anything like the comprehensive way that Professor Ulmer does in Heuretics."--Eugene K. Garber, State University of New York at Albany.

Product Details

• Hardcover: 288 pages
• Publisher: The Johns Hopkins University Press (March 1, 1994)
• Language: English
• ISBN-10: 0801847176
• ISBN-13: 978-0801847172
• Product Dimensions: 8.8 x 5.8 x 0.8 inches
• Shipping Weight: 1 pounds
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #3,081,210 in Books (See Bestsellers in Books)