Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing-Care Retirement Communities (Paperback)

by Benjamin W. Pearce (Author) "The eighth edition of the Directory of Retirement Facilities (1997), published by the HCIA, lists more than 23,000 residential alternatives for the growing senior population,..." (more)
Key Phrases: resident opinion survey, leisure interest survey, personal care director, American Cancer Society, United States, New York (more...)

Editorial Reviews

Review

"A welcome text for operators, executive directors, and department heads. Pearce presents important operational issues and follows up with useful discussion of approaches to dealing with them. What staffing plan works best in the food department? What is the difference between offensive and defensive marketing? What are the challenges and risks in developing senior living communities today? Pearce makes it easy to learn and even easier to apply. Senior Living Communities is written with character and practicality and would be well worth the investment." -- Senior Living Exec

"Ben Pearce's book lives up to its billing as a complete guide for senior living communities. Any organization contemplating entering the senior living market should read this book to fully understand all the specifics and issues of delivering senior housing. Pearce's guide is readable, well organized, and filled with relevant information." -- Health Progress

"This in the trenches approach to the administration and marketing of assisted living, congregate and continuing care communities is quite valuable for both the novice administrator who is looking for guidance, as well as the experienced practitioners who will find validation in their approach. A valuable addition to the field." -- Contemporary Gerontology

Review

"Pearce's book lives up to its billing as a complete guide for senior living communities. Any organization contemplating entering the senior living market should read this book to fully understand all the specifics and issues of delivering senior housing. Pearce's guide is readable, well organized, and filled with relevant information." -- Health Progress, reviewing a previous edition or volume

"This in-the-trenches approach to the administration and marketing of assisted living, congregate and continuing care communities is quite valuable for both the novice administrator who is looking for guidance, as well as the experienced practitioners who will find validation in their approach." -- Contemporary Gerontology, reviewing a previous edition or volume

"A welcome text for operators, executive directors, and department heads. Pearce presents important operational issues and follows up with useful discussion of approaches to dealing with them." -- Senior Living Exec, reviewing a previous edition or volume

--This text refers to the Hardcover edition.

See all Editorial Reviews

Product Details

• Paperback: 368 pages
• Publisher: The Johns Hopkins University Press; 1 edition (October 27, 1998)
• Language: English
• ISBN-10: 0801859611
• ISBN-13: 978-0801859618
• Product Dimensions: 11 x 8.5 x 0.8 inches
• Shipping Weight: 1.9 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (11 customer reviews)
• Amazon.com Sales Rank: #435,935 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars This book has all the information necessary to be a success, May 28, 1999

By A Customer

Marketing retirement communities for 12 years I've heard many proclaimed experts on the senior living industry. Benjamin Pearce has obviously walked in the shoes of each department from the bottom to the top . . . workers to investors . . . to understand the senior living industry one can do the same by reading this book - it is a goldmine of information for the novice and the expert. "Here's to you Pearce" for an excellent book!

7 of 7 people found the following review helpful:

5.0 out of 5 stars An essential part of your long-term care management library., January 24, 2003

By	Paul R. Willging, Ph.D. (Columbia, MD USA) - See all my reviews

Pearce has done an excellent job of writing a sentinel primer for managing long-term care communities. The details are all there. Of even greater importance, the details are presented within the context of critical principles that distinguish the excellent community from the average or mediocre. As a faculty member responsible for a number of long-term care management courses at two schools of public health, this is one of a very limited number of texts that I assign as "must reads" for my students.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Should be required reading for all in elder care!!, February 13, 1999

By	[e-mail] (Cape Coral, Florida) - See all my reviews

I used Mr. Pearce's book as a guide in preparing my presentation at our dept. mgr. retreat last week (giving him credit of course!). As a result, a board member and a fellow dept mgr. ordered their own copies of this book. All-inclusive, professional approaches. I'm surprised--and grateful--that Mr. Pearce shares his expertise so openly. It's refreshing to observe an author whose goal is to raise the bar for quality of care for the elderly, and help his competition achieve same through his generosity in sharing his own experience/knowledge. I'd give away every book in my library before I'd give up this one!!