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Editorial Reviews
From Booklist
An anthology with commentary, Cohen’s selection of campaign speech making spans the century, from William Jennings Bryan’s “Cross of Gold” speech of 1896 to Bill Clinton’s 1992 acceptance speech. Representing a declamation from most of the presidents of that period, plus several from unsuccessful candidates such as Adlai Stevenson and Barry Goldwater, Cohen’s volume demonstrates the rhetorical structure and political purpose of the speeches. A practitioner of and lecturer on political speech writing, Cohen identifies the speakers’ general temporal pattern of connecting America’s past and present to an attack on whatever or whoever seems to be impeding its progress toward a better future. Pausing to digress on how the speaker has deployed stereotypical images of the Democratic and Republican parties, Cohen proves most insightful about the standard of success of these speeches: winning the election. For that, eloquence is secondary to aligning with the electorate’s mood, as Harding and Truman proved. With historical coverage indicating the images the candidates of 2008 must counter (Democrats as doves; Republicans as privileged), Cohen offers a timely source for understanding the craft behind this year’s oratory. --Gilbert Taylor
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An anthology with commentary, Cohen’s selection of campaign speech making spans the century, from William Jennings Bryan’s “Cross of Gold” speech of 1896 to Bill Clinton’s 1992 acceptance speech. Representing a declamation from most of the presidents of that period, plus several from unsuccessful candidates such as Adlai Stevenson and Barry Goldwater, Cohen’s volume demonstrates the rhetorical structure and political purpose of the speeches. A practitioner of and lecturer on political speech writing, Cohen identifies the speakers’ general temporal pattern of connecting America’s past and present to an attack on whatever or whoever seems to be impeding its progress toward a better future. Pausing to digress on how the speaker has deployed stereotypical images of the Democratic and Republican parties, Cohen proves most insightful about the standard of success of these speeches: winning the election. For that, eloquence is secondary to aligning with the electorate’s mood, as Harding and Truman proved. With historical coverage indicating the images the candidates of 2008 must counter (Democrats as doves; Republicans as privileged), Cohen offers a timely source for understanding the craft behind this year’s oratory. --Gilbert Taylor
Review
“This is a perfectly timed compendium for anyone skeptical about the power of rhetoric during a campaign, or (come on, admit it!) anyone who’s been completely mesmerized. Mr. Cohen draws upon a rich context, from news accounts in The New York Times and The Nation at the turn of the century to interviews with J.F.K. speechwriter Ted Sorensen.” —New York Observer
“Mr. Cohen’s informed narrative and perceptive analysis illuminate the addresses he gathered.” —Wall Street Journal
“This is an ideal book for the campaign season.” —Publishers Weekly
“Cohen offers a timely source for understanding the craft behind this year’s oratory.” —Booklist
“The campaign speech has always been central to who we Americans are (and perhaps even more interestingly, who we aspire to be). Thanks to Michael A. Cohen, we now have a place to read all of these essential statements in one place. Highly recommended.”—Ted Widmer, former speechwriter, President Clinton, and director, John Carter Brown Library, Brown University
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