Research Design: Qualitative and Quantitative Approaches (Paperback)

~ John W. Creswell (Author)

Editorial Reviews

Review

"For those whose livelihood is based on the ability to design, conduct, and report research in an accurate, concise, and clear way, John W. Creswell's book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Each chapter uses a reader-friendly format that includes bullets to emphasize key points, board materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals." -- R. Dale Wilson Journal of Marketing Research

"For those whose livelihood is based on the ability to design, conduct, and report research in an accurate, concise, and clear way, John W. Creswell’s book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Each chapter uses a reader-friendly format that includes bullets to emphasize key points, board materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals." 

-- Review

"For those whose livelihood is based on the ability to design, conduct, and report research in an accurate, concise, and clear way, John W. CreswellÂ’s book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Each chapter uses a reader-friendly format that includes bullets to emphasize key points, board materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals." 

--Source

"For those whose livelihood is based on the ability to design, conduct, and report research in an accurate, concise, and clear way, John W. Creswell s book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Each chapter uses a reader-friendly format that includes bullets to emphasize key points, board materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals." 

(R. Dale Wilson Journal of Marketing Research ) --Source

"For those whose livelihood is based on the ability to design, conduct, and report research in an accurate, concise, and clear way, John W. Creswell’s book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Each chapter uses a reader-friendly format that includes bullets to emphasize key points, board materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals." 

(R. Dale Wilson Journal of Marketing Research )

Product Description

"For those whose livelihood is based on the ability to design, conduct, and report marketing research in an accurate, concise, and clear way, John W. Creswell's book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Additionally, for marketing professors who teach others how to perform the basic tasks of research, Creswell's book provides a framework that aids students in learning many of the more difficult 'ins and outs' of the research process. Creswell's book is a valuable tool for either purpose. "John W. Creswell is well qualified to write a book on research design. He is a well-known authority in the field of educational research design and methods. "Each chapter uses a reader-friendly format that includes bullets to emphasize key points, boxed materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals. A concise summary is included at the end of each chapter, along with end-of-chapter writing exercises and an annotated bibliography of additional readings. The writing exercises seem to be especially thought provoking, and they are designed so that the reader will have completed a written plan for a scholarly research study once finishing the set of writing assignments. "One major theme that seems to run throughout the book is the unique perspectives offered by the two major approaches to research--qualitative and quantitative. In each chapter, Creswell makes an effort to provide some meaningful perspectives on the important differences between qualitative and quantitative research paradigms. . . . This clear distinction between the two types of research and, more importantly, the continuous comparisons of the resulting differences in the stages of the research design process, serve as Creswell's main contribution to the field of research design. "One of the unique features here is a thoughtful discussion of whether a particular topic should be selected. Along these lines, criteria are given for selecting topics that lead to meaningful and interesting research projects. Many researchers, I believe, could benefit from this discussion. "In reviewing this book, it quickly became obvious that the approach used by the author provides a valuable perspective on the research design process. In short, Creswell's insights are impressive; and my overall evaluation of Creswell's book is positive. Many researchers, both academic and practitioners, would benefit from the disciplined approach advocated by Creswell. "Fortunately, Creswell's book is now available to researchers. . . . The primary audience for this book is the student who needs to learn how to conduct high-quality research. . . . Creswell's book could be a useful addition to their course work. "The text is written broadly enough so that it applies to all aspects of the social and behavioral sciences. In addition, Research Design fits nicely into Sage Publications' product line of research-oriented texts, many of which would be appropriate companions to Creswell's text to provide students with a well-rounded course in research design and execution. examples include Miller's (1992) Handbook of Research Design and Social Measurement, Fifth Edition, Stewart and Kamins' (1993) Secondary Research, Second Edition, and Bausell's (1994) Conducting Meaningful Experiments. A wide range of topics enables instructor's to customize a set of texts that meet their specific needs. It seems that Creswell's Research Design could be an important component to this approach to a doctoral education and the building of a high-quality set of reference texts. Alternatively, Creswell's book could be used as a supplement in a course in which the major text is a more traditional marketing research text. Either way, there is no doubt that Creswell's book

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Product Details

• Paperback: 248 pages
• Publisher: Sage Publications, Inc; annotated edition edition (April 19, 1994)
• Language: English
• ISBN-10: 0803952554
• ISBN-13: 978-0803952553
• Product Dimensions: 9.1 x 6.2 x 0.6 inches
• Shipping Weight: 14.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #146,433 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

37 of 38 people found the following review helpful:

5.0 out of 5 stars Highly Recommended, March 1, 1997

By A Customer

Excellent introduction to both qualitative and quantitative research methods. Useful for beginning students and for those with more experience in research methods. Especially useful for reporting research. If I were teaching a methods class, I would use this book without hesitation.

27 of 29 people found the following review helpful:

5.0 out of 5 stars Superb Coverage of Research Design, May 23, 2000

By A Customer

While written for those preparing a dissertation or thesis, the book proves extremely useful for the undergraduate discovering the world of research. Unfamiliar terms are thoroughly explained along with a clear illustration of many potentially obscure methodologies. This book is a "must have" for anyone preparing for a research project.

2 of 2 people found the following review helpful:

5.0 out of 5 stars If you are doing research read this, May 19, 2005

By	Hazem Zagzoug "The Boss" (Saudi Arabia) - See all my reviews (REAL NAME)

Do not start your readings about qualitative or quantitative resreach somewhere else. This book will tell you what your supervisor did notl. Its a must a must for your research. It gives you a step by step approach on how to conduct and write up your research.