Selling Your Services: Proven Strategies For Getting Clients To Hire You (or Your Firm) (Paperback)

~ (Author) "Once you decide to begin actively marketing and selling your services, how will potential clients learn about the availability of those services?..." (more)
Key Phrases: prequalifying characteristics, selling your services, copywriting services, New York, Bob Bly, Bill Bishop (more...)

Editorial Reviews

From Library Journal

Although there seems to be a plethora of sales books available, Bly, a market consultant, makes a compelling case for the inclusion of this title on a library's shelf. It is his contention that while the American economy is shifting from a product-producing to a service-providing one, the majority of sales books still tend to be product-focused. Recognizing that there are some similarities in approaches, he concentrates on the differences and provides a five-step Service Selling Process that will enhance the service provider's sales program. Organized to highlight and explain each of these different steps, this easy-to-read and practical book should appeal to those readers desiring to learn how to market their services. Recommended.
- Robert Logsdon, Indiana State Lib., Indianapolis
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

"Bly, a veteran copywriter and author, provides upbeat, practical tips for all those trying to sell their services."-Jane Applegate, Los Angeles Times
-- Review

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Product Details

• Paperback: 349 pages
• Publisher: Owl Book; 1st edition (June 15, 1992)
• Language: English
• ISBN-10: 0805020411
• ISBN-13: 978-0805020410
• Product Dimensions: 8.2 x 5.5 x 1 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #100,251 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

5.0 out of 5 stars A Must-Read for Small Business Owners, January 10, 2003

By	Stacey Agin Murray "Professional Organizer, a... (Fair Lawn, NJ United States) - See all my reviews (REAL NAME)

I discovered how informative this book was last spring when I took a class called Starting a Small Home Business. The instructor recommended 'Selling Your Services' as an excellent resource for small business owners and I must agree. Not only did I learn how to counteract objections of prospective clients, I also learned easy ways to promote, structure, and grow my business. This book proved to be an asset in the creation of my small business. Besides being chock full of great ideas, it's also an easy read for anyone who does not hold an MBA and would like to start their own service-oriented business.

7 of 8 people found the following review helpful:

5.0 out of 5 stars GREAT, June 1, 1999

By	keh "keh" (Silver Spring, MD USA) - See all my reviews

I've been listening to the audio tape that I borrowed from the library and have been so consistently struck by the simplicity and truth of his advice, that I just had to buy the book for myself. Mr. Bly helps the independent consultant/vendor get back to basics and has some excellent concrete suggestions and checklists. I didn't learn any one thing that was startling, but in the din of ideas and tactics that the independent gets inundated by, Mr. Bly's work stands out.

9 of 11 people found the following review helpful:

5.0 out of 5 stars A well developed, easy to follow resource for professionals, August 20, 2003

By	Justin Hitt (Norfolk, VA (USA)) - See all my reviews (REAL NAME)

For over 10 years I've provided management consulting to executives, and now I feel ten times more confident about selling my own services. As with many experts, I know my craft, but before "Selling Your Services" I wasn't clear on how to sell me.

This book has an easy to follow table of contents and is very well thought out. Everything is modeled around a 5 step strategy to sell your services, and covers the differences between product and service provider selling.

Methods shared are clear and easy to understand, applicable for any professional services from lone landscaper selling to consumers through professional business-to-business firms like my own.

While some of the materials were review, I appreciate the great emphasis on building strong mutually beneficial relationships that grow over the long-term. A very important point that makes this book useful even to executives not directly involved in selling.