Power-Packed Direct Mail: How to Get More Leads and Sales by Mail (Paperback)

by Robert W. Bly (Author)

Product Details

• Paperback: 349 pages
• Publisher: Henry Holt & Company (January 1996)
• Language: English
• ISBN-10: 0805035060
• ISBN-13: 978-0805035063
• Product Dimensions: 8 x 5.5 x 1.1 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #1,413,386 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars A Usable and Great Reference, July 22, 2000

By	Michael Delaware (Battle Creek, Michigan USA) - See all my reviews

This is a great broad reference into all aspects of direct mail advertising. I have had great success in direct mail advertising for years, and when I came across this book it was very refreshing to see a text that covered many of the successful points and techniques I was already applying. The wonderful thing is I learned a whole basket of new ideas I had never even thought of by reading this book. Bly creates a very informative text here which covers many facets of direct mail advertising. A truly valuable resource for anyone in business. It will unlock a lot of doors for you, and help you easily achieve results when you venture into direct mail advertising. Definitely a good investment.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great resource for newcomers and veterans alike, July 2, 2000

By A Customer

Although I've been working in direct mail for nearly seven years, I got some great ideas from this book. But it will also provide an excellent overview of direct mail for anyone who's new to the field. This book covers everything you'll need to know: planning your campaign, choosing your offer(s), renting mailing lists, copywriting, design, testing and more. Even if you've never done a single direct mailing, this book--loaded with practical tips and proven advice--will help you hit the ground running.

If your objective is lead generation, I would also recommend another Bob Bly book--The Lead Generation Handbook. There's a fair amount of overlap between the two books, though, so if you only need to know about direct mail as it pertains to lead generation, definitely go with The Lead Generation Handbook.