The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology) (Hardcover)

~ L.J. Shrum (Editor) "The title poses a reasonable question..." (more)
Key Phrases: brand placement, viewing televised sports, prosocial portrayals, New York, Lawrence Erlbaum Associates, Journal of Consumer Research (more...)

Editorial Reviews

Review

The multidisciplinary approach of this volume produces a rich review of literature that seems to surround the subject. In a sense, the paradigmatic lines that separate psychology, media, persuasion, and marketing research are also blurred, and favorably so.
—Communication Research Trends

This book offers a good mix. It brings together a number of sound theorists and empiricists and offers both overviews of existing research and new ideas. A book such as this one that is particularly geared toward introducing new ideas and looking at existing ones from different perspectives is therefore twice as important.
—Journal of Communication

Product Description

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships.

The collection covers three broad areas:

• the potential effects of embedding promotions within entertainment media content;


• the persuasive power of the entertainment media content itself; and


• individual differences in the interplay between media usage and media effects.

Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently.

Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology.

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Product Details

• Hardcover: 312 pages
• Publisher: Lawrence Erlbaum; 1 edition (September 1, 2003)
• Language: English
• ISBN-10: 0805846417
• ISBN-13: 978-0805846416
• Product Dimensions: 9 x 6.2 x 0.9 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #953,629 in Books (See Bestsellers in Books)