From Publishers Weekly
Mitchell, chair of the American Independent Business Alliance, has produced a compelling indictment of Wal-Mart and other "big box" stores, based on numerous national examples. Deep-pocketed chains like Home Depot flood the market to drive out competition, she points out, then advertise some products at or below cost, while most other products may offer no better value than at independent stores. Meanwhile, she argues, independent businesses not only return profits to local communities and remain more civic-minded and accountable, but offer resiliency rooted in diversity, in contrast to the big-box "monocrop." She even provides evidence that Wal-Mart lowers, rather than boosts community economic well-being, and that firms with fewer than 100 employees give twice as much in charity per employee as those with more than 500 workers. Mitchell challenges Chris Anderson's Long Tail theory, suggesting that an indie bookseller's passion about a product can be more critical to its sales than wide access via a Web retailer. Mitchell catalogues diverse ways indie-minded consumers can fight back, by campaigning against government subsidies to big-box stores, and advocating for sales tax collection on Internet sales and stronger antitrust enforcement. Visible citizens' coalitions can fight big-box expansion, especially if communities fine-tune their land use policies. The big-box trend, she suggests, can be countered by increasing public awareness.
(Nov.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Across the U.S., large retail chain stores have created a monoculture of automobile-based shopping, driving out independently owned businesses and decimating downtown shopping districts. The numbers are staggering--Wal-Mart, the big gorilla, now receives 10 percent of American's spending dollars, and Home Depot gobbles up nearly half of all home-improvement sales. Mitchell, an advisor to communities on retail development and independent business, compares these companies' tactics to European colonialism--they enter a community and plunder its resources, rather than adding value and enhancing the local economy. Gobbling up land, creating sprawl, and even knocking down historical landmarks in their quest for total dominance, these powerful corporations let nothing stand in their way. From shrinking the middle class to diminishing culture and landscape, the effects of the big-box retailers are far reaching, but Mitchell has uncovered a movement to curb the proliferation of the megaretailers and create policies that favor local enterprises. Her call to action reveals the hidden costs of those "low prices" promoted by the big-box bullies and gives hope to local entrepreneurs and concerned citizens alike.
David SiegfriedCopyright © American Library Association. All rights reserved
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