The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media (Paperback)

by Carolyn L. Kitch (Author) "Throughout 1897, the Ladies' Home Journal ran a series of six full-page illustrations collectively titled "The American Woman..." (more)
Key Phrases: fadeaway girl, popular culture imagery, cover imagery, New Woman, Norman Rockwell, Home Journal (more...)

Editorial Reviews

From Library Journal
It seems that each time the American woman begins to veer toward feminism, mainstream magazines put her back in her "proper" place, portraying her as wife, mother, and consumer. Kitch (journalism, Temple Univ.) traces the early development of this trend, beginning in the 1890s with Alice Barber Stephens's "American Woman" series and ending 30 years later with the ideal families depicted by Norman Rockwell and Jessie Willcox Smith. In between, she considers such influential icons as the flapper, the vamp, the nurse, the "girl graduate," and Charles Dana Gibson's eponymous representation of womanhood, who is tellingly called a girl, not a woman. Kitch places each of these stereotypes in context, not just historically but also within the avowed agenda of the artist or editor. In the last chapter, she discusses the dual role of prominent illustrators who worked simultaneously for magazines and advertisers; this shared imagery, Kitch asserts, "created a blueprint for the routine blurring of editorial and advertising messages in mass media." This engaging, insightful study is recommended for most libraries. Susan M. Colowick, North Olympic Lib. Syst., Port Angeles, WA
Copyright 2001 Reed Business Information, Inc.

Review
"[An] engaging, insightful study." -- Library Journal

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Product Details

• Paperback: 272 pages
• Publisher: The University of North Carolina Press (October 31, 2000)
• Language: English
• ISBN-10: 0807826537
• ISBN-13: 978-0807826539
• Product Dimensions: 9.5 x 6.3 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #2,573,477 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars Tracing women's lives & representations: a fascinating read!, April 13, 2002

By	Rebecca (Salem, MA) - See all my reviews

This review is from: The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media (Paperback)

As the saying goes, "Beauty is not skin deep." Of course, that doesn't matter to the American media; it would seem that in their opinion, there's no place in our society for anyone whose beauty is not evident on the surface. Moreover, the standards of beauty on television and in the print media set the bar quite high. A pretty face won't do; to be a superstar, you need to bare lots of skin, like Britney.

Thinking back to Victorian-era prudishness, when a girl's *ankles* couldn't be exposed and when a woman's place was in the home, it's hard to imagine how our culture got to this point. How did we women get to where we are today? And what relationships, if any, are there between the way we live life and the media images surrounding us?

To learn the answers to these questions and more, read "The Girl on the Magazine Cover." Kitch, a journalist and historian, presents a compelling case for women's journey from "matronly" to "dangerous but beautiful" to "cute, skinny, and sexually free." Her focus is on 1895 through 1930, a period of some of the most rapid changes in our history, when technology, early feminism, and higher education intersected. Kitch argues that one result of their intersection was the "new woman," whose liberation was quickly co-opted by the forces of capitalism and consumerism into little more than a marketing tool. (Progress, indeed!)

Note that Kitch's focus is broader than the title would imply: She devotes one chapter to depictions of African-American women, another to the crisis of masculinity faced by men in this era of change, and still another to families. Her epilogue is quite strong, drawing connections between the depictions of women in early magazines to the depictions of women on television today.

In sum, "The Girl on the Magazine Cover" is an evocative, compelling contribution to the fields of mass communication and women's studies. Kitch's arguments are sound, backed with extensive research and illustrated by well-chosen reproductions of period magazine artwork. If the media, women's rights, and/or stereotyping are of interest, then this is the book for you!

5 of 5 people found the following review helpful:

5.0 out of 5 stars Womens images on magazine covers - more than surface meaning, February 20, 2002

By	K. Corn "reviewer" (Indianapolis,, IN United States) - See all my reviews (TOP 100 REVIEWER)

This review is from: The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media (Paperback)

After obtaining some old women's magazines from the 1900's, I wanted to learn more about drawings of women which graced these magazine covers. I also wanted to understand why illustrations were used far more often than photos, even after photos were used for the ads within the magazines themselves.
This book was just what I needed to understand not only what the illustrators were trying to say about women's roles at the time but about how so many of these images and stereotypes of the "ideal" woman still permeate our magazines (and culture) today. If you've ever doubted that "what goes around comes around again" when it comes to women's stereotypes and ideals, reading this book may change your mind.
For those familiar with such icons of The Golden Age of Illustration as C. Coles Phillips's Fadeaway Girls or the rather sophisticated women of J. C. Leyendecker or any other artists of the time, this book will be a delight, revealing new insights about the artists visions. For those interested in social history, the book is equally engaging, showing how artist who drew cover girls for popular magazines such as Life, Saturday Evening Post and Good Housekeeping also worked for major businesses and even the government, helping to perpetuate the popular images of women throughout the culture.

2 of 2 people found the following review helpful:

4.0 out of 5 stars Women in the Media: A Brief Account, April 8, 2005

By	Emily Digby (Oklahoma State University) - See all my reviews (REAL NAME)

This review is from: The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media (Paperback)

America is more than familiar with the stereotypical blonde bombshells that grace the covers of magazines, television programs, movies, and advertisements. In Carolyn Kitch's book she is able to outline the origins of how stereotypical images came about. Her extensive background in the media along with the use of actual magazine illustrations allows her to present her arguments in a way that anyone with an interest in women's history in the media can understand.

Kitch's book maintains the reader's interest by citing specific examples, providing information about the time period, and providing illustrations. Keeping a loosely chronological form allows the book to flow, but the ideas of the time period are more important to Kitch than keeping a pattern. She breaks at appropriate points to discuss alternate visions that challenged and reinforced stereotypes in the media.

While Kitch's book is effective, it is not extensive. Its sheer size just doesn't allow Kitch to get as in depth as she could. She promises so much in the introduction, but isn't able to deliver all that she promises.

The books briefness keeps it from being extensive, but it is still able to provide me with a more organized knowledge of how stereotypes of women in the media such as the ever-popular blonde bombshell came about.