Mischief Marketing: How the Rich, Famous, & Successful Really Got Their Careers and Businesses Going (and (Paperback)

by Ray Simon (Author) "Suppose you want to start a business-or sell your poetry or music, or wake people up to social injustice-but you have no connections and no..." (more)
Key Phrases: simple truth tactic, marketing commandments, credibility tactic, Mother Teresa, New York, Wall Street (more...)

Product Details

• Paperback: 211 pages
• Publisher: McGraw-Hill/Contemporary (August 2000)
• Language: English
• ISBN-10: 0809225905
• ISBN-13: 978-0809225903
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 9.9 ounces
• Average Customer Review: 4.8 out of 5 stars See all reviews (11 customer reviews)
• Amazon.com Sales Rank: #349,651 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

4.0 out of 5 stars About Mischief Marketing, October 10, 2000

By	Paul Addington (Greenfield, MA USA) - See all my reviews

First let me state that I give the printed version of this book 4 stars, but the online version - the *uncensored* version, would get the 5th star, though I prefer to rate things by four leaf clovers, because I'm Irish, and...well, by whatever scale one may use, the results would be the same. That having been said, Mischief Marketing has opened up a way of looking at things for me - which had been there all along, but was fractured in the process of aging. And I'm not referring to any inner child schtick either! Where talking about things that are attributed to the child because that is where they are most often seen. What is so strange about having fun and enjoying what you pursue? Or feeling some hope against the machine that some voice (be it yours or someone elses) may be heard, which otherwise wouldn't? This book has renewed my hope and drive to degrees I don't think I'm even fully aware of yet. And I have begun utilizing many of the tactics with other artists as well.

It's a wonderful, funny, educational, inspirational and ultimately absolutely essential book. Thank you Mr. Simon.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Delightful read, August 12, 2000

By	Phillip Magnuson (Boston, MA USA) - See all my reviews

I picked this book up on a whim (it had an interesting cover) at the airport and was very pleasantly surprised. I liked it so much I felt compelled to e-mail the author to praise him. Now here I am writing a note on Amazon! A word of warning, however: if you are a traditional "suit," like I used to be, the book is probably not for you. But if you aren't a suit and have a very clever idea the world needs, this book is a must for your library. For me, Mischief Marketing opened the floodgates to many new ideas. I'm getting on a bit in life but I still came across dozens of eye-opening---even inspirational---themes that run throughout the book. I do wish the book came across as a bit more serious. It was great to be able to laugh outloud on almost every page, but I was somewhat disappointed that many good ideas in the book weren't explored with enough depth---almost as if they were just tossed in as an aside. I give it 4 1/2 stars (rounded up to 5). I highly recommend this book. A very delightful read.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Excellent!, September 3, 2000

By	Laura (Toluca Lake, CA USA) - See all my reviews

I highley recommend this book to anyone. It's written very well and clearly. It has given me some great ideas on how to market myself and projects I have in the works. Plus the added interest on how other famous and not so famous people came up with imaginative ideas like (Mischief Marketing). Anyone interested in creative ways to market should buy this book. 5 star rating. I'm very pleased with this book and I'm glad I bought it. Thanks for taking the time to read this.