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Mischief Marketing: How the Rich, Famous, & Successful Really Got Their Careers and Businesses Going (and (Paperback)

by Ray Simon (Author) "Suppose you want to start a business-or sell your poetry or music, or wake people up to social injustice-but you have no connections and no..." (more)
Key Phrases: simple truth tactic, marketing commandments, credibility tactic, Mother Teresa, New York, Wall Street (more...)
4.8 out of 5 stars  (10 customer reviews)

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Product Details
  • Paperback: 211 pages
  • Publisher: McGraw-Hill/Contemporary (August 2000)
  • Language: English
  • ISBN-10: 0809225905
  • ISBN-13: 978-0809225903
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 9.9 ounces
  • Average Customer Review: 4.8 out of 5 stars  (10 customer reviews)
  • Amazon.com Sales Rank: #956,270 in Books (See Bestsellers in Books)
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Inside This Book (learn more)
First Sentence:
Suppose you want to start a business-or sell your poetry or music, or wake people up to social injustice-but you have no connections and no money? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
simple truth tactic, marketing commandments, credibility tactic, judo tactic, thy prospect, door tactic, embedded suggestion, creating credibility, conventional marketing, culture jamming, hour principle
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Mother Teresa, New York, Wall Street, Mischievous Pop Quiz, Harrison Ford, Steven Spielberg, United States, Ted Turner, Big Pun, Bill Gates, First Amendment, Philippe Kahn, White House, Home Depot, Michael Moore, Mischievous Foot, Andy Warhol, Walter Taylor, Bee Gees, Duke Ellington, Finnegans Wake, James Joyce, Barbra Streisand, Benjamin Franklin, Carl Jung
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Browse Sample Pages:
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me!
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Citations (learn more)
This book cites 43 books:
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