Letters That Sell (Paperback)

by Edward W. Werz (Author) "The measure of a good direct-sell letter is in its ability to motivate the reader to act..." (more)
Key Phrases: friendly closing, goodwill letters, qualifies reader, Direct Envelope, Letter Selling, Baker Evans (more...)

Editorial Reviews

Product Description
"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." -- Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." -- Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes:

• The four crucial elements every sales letter must have
• Attention-grabbing words
• Notes on writing style
• Closings that are sure to get results
• Transitions that work
• Maintaining credibility

Product Details

• Paperback: 176 pages
• Publisher: McGraw-Hill; 1 edition (September 1, 1987)
• Language: English
• ISBN-10: 0809246848
• ISBN-13: 978-0809246847
• Product Dimensions: 8.8 x 8.5 x 0.5 inches
• Shipping Weight: 12.5 ounces
• Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #1,135,073 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

2.0 out of 5 stars You Pay for What You Get, December 22, 2000

By A Customer

I ordered this book for my company (a sales company). I must say that I think it was a waste of there money. This book gives one letter per occasion. Now this may sound like a pretty good deal, but not when the letter is only 10 lines long.

Basically the book is just to vague and non-specific. It's a start, but if you want to finish your letter, I hope you have backup.

Book Bias, IL

1 of 1 people found the following review helpful:

5.0 out of 5 stars Useful sales letter cookbook., July 29, 2002

By	Mark Smallwood (Boulder Creek, CA United States) - See all my reviews (REAL NAME)

It's best to read the description of the book before you buy it. I have written hundreds of successful sales letters over the years and find this book to be quite useful. The author includes many different sales letters for different purposes. There is no book on the planet that will write your letter for you. Sorry! But, this book provides some excellent examples you can use for a start. Many of the letters are two pages in length, but, of course, the length of the letter depends on the purpose of the letter. This is a good addition to anybody's library of how-to business books. It's certainly not a bible, but then, it doesn't claim to be.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Refute Book Bias, July 19, 2003

By	James Buch "Retired Rocket Scientist" (Bettendorf, IA United States) - See all my reviews (REAL NAME)

Book Bias wisely said.... "I must say that I think it was a waste of there money."(their.. one must use words correctly in good sales letters)

"Basically the book is just to vague and non-specific." (_too_ vague, again, correct use of words is important). OK, it isn't fully fair to pick on poor grammar usually, but sometimes the invitation is blatant.

The format of letter plus wide column for explanation or comments on each paragraph is pretty informative.

At one point in "How to Write Sales Letters That Sell" 2003 edition, Dayton Bird suggests that you should be able to write some kind of summarising or crystalizing comment about each paragraph of a letter.

Sometimes this comment is a simple summary, sometimes is is a part of the psychological basis of your sales script.

This is a very good way to evaluate letters by others, and to self analyse your own letters.