How to Sell What You Make: The Business of Marketing Crafts (How-To Guides) (Paperback)

~ (Author) "ARE YOU AMONG the many talented and creative people who dream of making a living off things crafted by your own hands?..." (more)
Key Phrases: many craftspersons, crafts trade shows, retail fairs, Rainbow Gallery, Acme Supply, Direct Link (more...)

Editorial Reviews

From Library Journal

"With all the emphasis on business and professionalism, the inescapable fact is that crafts is foremost a culture, a life-style, and a legacy," says Gerhards. In this book, however, he focuses more on the business of crafts--how to sell them at crafts fairs, galleries, and trade shows. Over half the book is devoted to the ins and outs of trade shows; as these shows are a very lucrative and often ignored vehicle for marketing and selling crafts, this book is an invaluable source for all artisans. The last section covers the basic paperwork aspects of a small business as well, and four appendixes cover trade show promoters; a calendar of trade shows; publications; and organizations. A succinct, bargain-priced volume.
- Susan C. Awe, Northern Arizona Univ., Flagstaff
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Description

This revised and expanded edition of the classic text on marketing crafts is packed with priceless information that will show you what it takes to be a success: pointers on setting up your business; strategies for selling at fairs, galleries, and trade shows; approaches to competitive pricing; tips on show preparation, exhibiting, and what buyers want; new information on using computers for bookkeeping.

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Product Details

• Paperback: 151 pages
• Publisher: Stackpole Books; Rev Upd edition (January 1996)
• Language: English
• ISBN-10: 0811724360
• ISBN-13: 978-0811724364
• Product Dimensions: 8.1 x 5.5 x 0.5 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #574,924 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

34 of 34 people found the following review helpful:

3.0 out of 5 stars Don't let the title mislead you, December 20, 2002

By	M. King (Georgia) - See all my reviews

This review is from: How to Sell What You Make: The Business of Marketing Crafts (Paperback)

The title of this book suggests that it is directed towards the crafter just starting out, but the wholesale trade shows it focuses on are out of reach for me. I recommend it for anyone interested in mass production for wholesale buyers, but if beginning crafteres are anything like me, shows like this are completely out of reach at this point. I was hoping for a book that would help with the issues I'm dealing with on a day to day baisis - like trying to start my business from scratch with no capital except from pieces I sell here and there; most of which must go into supplies for the next piece I'll sell, business cards, a good camera . . . etc. It's a bit outdated as well, and someone should inform the author that some of us do in fact remember macrame. (like the millions of hemp artists out there)