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Product Description
Most artists would rather focus on art than struggle with the details of a business plan. Now, they can. Based on artist and teacher Cay Lang's popular seminars, Taking the Leap teaches artists how to succeed in today's complex and competitive art world. Offering inside information on how to show at galleries, nonprofit spaces, and museums, as well as a host of nontraditional venues, this behind-the-scenes look at the art world reveals how decisions are made and what artists can expect. Lang explains how to master efficient business skills such a negotiating a deal; making the most of art events, trips, presentations, and phone calls; and preparing top-notch promotional materials such as slides, bios, statements, and cover letters. Including many examples of artists who've found inventive alternatives to the gallery system, she suggests ways artists can by-pass mainstream channels and create their own art scene on their own terms. Filled with joy and encouragement, Taking the Leap recreates the energy and enthusiasm Lang evokes in her classroom and makes it available to artists everywhere.
About the Author
Cay Lang is an internationally exhibiting fine-art photographer and teacher who began offering her "Taking the Leap" course in 1990. Today her classes are so popular she turns away five times as many students as she admits. She lives in Emeryville, California.
Most artists would rather focus on art than struggle with the details of a business plan. Now, they can. Based on artist and teacher Cay Lang's popular seminars, Taking the Leap teaches artists how to succeed in today's complex and competitive art world. Offering inside information on how to show at galleries, nonprofit spaces, and museums, as well as a host of nontraditional venues, this behind-the-scenes look at the art world reveals how decisions are made and what artists can expect. Lang explains how to master efficient business skills such a negotiating a deal; making the most of art events, trips, presentations, and phone calls; and preparing top-notch promotional materials such as slides, bios, statements, and cover letters. Including many examples of artists who've found inventive alternatives to the gallery system, she suggests ways artists can by-pass mainstream channels and create their own art scene on their own terms. Filled with joy and encouragement, Taking the Leap recreates the energy and enthusiasm Lang evokes in her classroom and makes it available to artists everywhere.
About the Author
Cay Lang is an internationally exhibiting fine-art photographer and teacher who began offering her "Taking the Leap" course in 1990. Today her classes are so popular she turns away five times as many students as she admits. She lives in Emeryville, California.
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Inside This Book Citations: This book cites 45 books | 2 books that cite this book Explore: Citations | Books on Related Topics | Concordance | Text Stats Key Phrases - SIPs: unsolicited slides, nonprofit spaces, consignment form, consigned works, slide registry (more) Key Phrases - CAPs: New York, San Francisco, Los Angeles, Taking the Leap, Color Photographs (more) Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me! |
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Inside This Book
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First Sentence:
In the art world, the hottest issue today is guaranteed to be old news by next week. Read the first page Key Phrases - Statistically Impro
In the art world, the hottest issue today is guaranteed to be old news by next week. Read the first page Key Phrases - Statistically Impro