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Product Description
Words have the power to move. In 1962 a modest design studio created its own riff on that statement in the form of a small booklet of typographic brilliance, and changed forever how designers thought about the graphic potential of words. Decades later, the impact of watching words move is still felt. Never before had the idea been so lucidly and playfully expressed that type itself could speak, that word-forms carried their own implied visual meanings; that the placement of letters on the page could suggest motion, narrative, emotion -- just about anything. Now widely available for the first time, this reproduction of the original includes thoughts by influential designers George Lois, April Greiman, Kit Hinrichs, Michael Carabetta, and Steven Heller on the lasting impact of this lively type primer, and presents its still-fresh innovation to new generations of designers.
About the Author
Ivan Chermayeff and Tom Geismar have been partners in their design firm for more than 45 years. They have designed many famous trademarks, such as those of Mobil, PBS, and Xerox, as well as several major museum exhibits. A large exhibition of their work recently has been shown in New York, Washington DC, Tokyo, and Mexico City.
Words have the power to move. In 1962 a modest design studio created its own riff on that statement in the form of a small booklet of typographic brilliance, and changed forever how designers thought about the graphic potential of words. Decades later, the impact of watching words move is still felt. Never before had the idea been so lucidly and playfully expressed that type itself could speak, that word-forms carried their own implied visual meanings; that the placement of letters on the page could suggest motion, narrative, emotion -- just about anything. Now widely available for the first time, this reproduction of the original includes thoughts by influential designers George Lois, April Greiman, Kit Hinrichs, Michael Carabetta, and Steven Heller on the lasting impact of this lively type primer, and presents its still-fresh innovation to new generations of designers.
About the Author
Ivan Chermayeff and Tom Geismar have been partners in their design firm for more than 45 years. They have designed many famous trademarks, such as those of Mobil, PBS, and Xerox, as well as several major museum exhibits. A large exhibition of their work recently has been shown in New York, Washington DC, Tokyo, and Mexico City.
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Inside This Book
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First Sentence:
In the early years of the twentieth century, both writers and artists began to break down the distinction between words and visual forms, using the actual typographic elements of text to create powerful images. Read the first page New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | First Pages | Back Cover | Surprise Me!
In the early years of the twentieth century, both writers and artists began to break down the distinction between words and visual forms, using the actual typographic elements of text to create powerful images. Read the first page New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 4
books:
2
books
cite this book:
- Winnie the Pooh: Activity Fun with Pooh by MILNE in Front Matter
- Winnie-the-Pooh (Pooh Original Edition) by A. A. Milne in Front Matter
- Thoughts on Design (A Studio Vista Van Nostrand Reinhold art paperback) by Paul Rand in Back Matter
- Winnie the Pooh: Complete Collection of Stories and Poems by A.A. Milne in Front Matter
- Robert Brownjohn: Sex and Typography by Emily King on page 145, and page 148
- By Its Cover: Modern American Book Cover Design by Ned Drew in Back Matter
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