The premise of the book is simple: Learn painlessly from the experience of others instead of laboriously through your own time-consuming trial and costly error. The authors--Hausman, a business consultant, former columnist, television reporter, university professor, and author of Small Business Franchises Made Simple; and Cross, a veteran journalist and former editor at Time, Inc.--have created a flawless and information-loaded reference for everything related to initiating and profitably operating a small business.
They cover the feasibility of the product or service, your own nature and whether it's compatible with entrepreneurial rigors, and how to survey the business landscape. They explain various start-up options (corporation vs. proprietorship vs. partnership), discuss the psychological side effects of limited growth, and advise how to avoid typical causes of failure. They also delve into financing, from raising capital to accounting, the basics of business and human-resource management, sales, public relations, and marketing. With advice on computers and the Internet, legal services and consultants, the world of import and export, and 136 pages, A to Z, of every conceivable relevant resource, plus an in-depth index, this is a superb investment toward maintaining sanity while achieving success. --Stephanie Gold
Product Description
Just because your business is small or home-based doesn't mean you can't have the resources of a major corporation at your fingertips. The Complete Small-Business Sourcebook provides a cornucopia of places and people to help answer almost every kind of business question, from how to raise capital to where to find a consultant, and much more.
ONE-STOP RESOURCE: The Sourcebook provides fast, easy access to the kind of information that used to require hours
of searching through piles of directories, pamphlets, and news clippings.
TWENTY MAJOR CATEGORIES: The Sourcebook covers every issue facing today's small-business person: What are the best sources for venture capital? How do I find a marketing professional to help me sell my product? Where can I get legal information about whether to incorporate, set up a partnership, or be a sole proprietor?
FACTS AT YOUR FINGERTIPS: The information within is drawn from hundreds of reliable sources, including federal, state, and local agencies, trade associations, and private organizations. Each entry includes the address, phone number, fax number, Internet data, activities, publications, staff contacts, and location of the resource.
Developed by the creators of The New York Public Library Desk Reference, the Sourcebook is a gold mine of immensely practical information that will help you take your business to the next level. With thousands of addresses and phone numbers and hundreds of tips, it's a true bible for everyone with a small or home-based business.
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