Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.

Quantity: 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
26 used & new from $39.00
Have one to sell? Sell yours here
 
   
Tell a Friend
Managing Channels of Distribution: The Marketing Executive's Complete Guide
 
 
Share your own customer images
Search inside this book
Are You an Author or Publisher?
Find out how to publish your own Kindle Books
 
  
Managing Channels of Distribution: The Marketing Executive's Complete Guide (Hardcover)
by Kenneth Rolnicki (Author) "This is a book about indirect marketing channels..." (more)
Key Phrases: channel design sequence, minimarketing plan, competitive channel analysis, Channel Design Sequence, Ken's Words of Wisdom, United States (more...)
  4.9 out of 5 stars 7 customer reviews (7 customer reviews)  
List Price: $65.00
Price: $52.00 & this item ships for FREE with Super Saver Shipping. Details
You Save: $13.00 (20%)
› 26 used & new available from $39.00
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Thursday, May 15? Choose One-Day Shipping at checkout. See details

Better Together

Buy this book with The Manager's Guide to Distribution Channels by Linda Gorchels today!

Managing Channels of Distribution: The Marketing Executive's Complete Guide The Manager's Guide to Distribution Channels
Buy Together Today: $80.76

Customers Who Bought This Item Also Bought

Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management

Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management by V. Kasturi Rangan

4.8 out of 5 stars (4)  $23.10
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably

Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably by Lawrence Friedman

4.8 out of 5 stars (16)  $30.80
Channel Advantage, The

Channel Advantage, The by Lawrence Friedman

4.7 out of 5 stars (16)  $42.21
Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)

Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing) by Anne Coughlan

5.0 out of 5 stars (5)  $128.69
Channel Champions: How leading companies build new strategies to serve customers

Channel Champions: How leading companies build new strategies to serve customers by Steven Wheeler

3.3 out of 5 stars (3)  $25.05
› Explore similar items : Books (49)
Editorial Reviews
About the Author

KENNETH ROLNICKI (Chicago, IL) is president of On Line Computers, a computer reseller. He has over 30 years of channel management experience, and nine years of experience as a seminar leader, teacher, and consultant.

Product Details
  • Hardcover: 288 pages
  • Publisher: AMACOM (January 6, 1998)
  • Language: English
  • ISBN-10: 0814403352
  • ISBN-13: 978-0814403358
  • Product Dimensions: 10.1 x 7.3 x 0.9 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars 7 customer reviews (7 customer reviews)
  • Amazon.com Sales Rank: #52,742 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #21 in  Books > Business & Investing > Marketing & Sales > Marketing > Multilevel
    #36 in  Books > Business & Investing > Marketing & Sales > Sales & Selling > Management

    (Publishers and authors: Improve Your Sales)

    •  Would you like to update product info or give feedback on images? (We'll ask you to sign in so we can get back to you)
Inside This Book (learn more)
First Sentence:
This is a book about indirect marketing channels. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
channel design sequence, minimarketing plan, competitive channel analysis, user satisfaction requirements, business policy statement, macro market conditions, business closeness, channel reorganization, channel selection criteria, eagle distributors, channel marketing plan, channel marketing managers, distributor candidate, interpretational points, synthetic channel, channel telegraph, channel audit, pricing assistance, customer satisfaction requirements, channel candidates, joint sales calls, selected distributors, conflict eternal, direct salespeople, channel tasks
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Channel Design Sequence, Ken's Words of Wisdom, United States, Northwestern University, Kellogg Graduate School of Management, Department of Commerce, Eagles Don't Flock, Locating Channel Member Candidates, Floor New York
New!
Books on Related Topics | Concordance | Text Stats
Browse Sample Pages:
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me!
Search Inside This Book:
Citations (learn more)
This book cites 2 books:
 
5 books cite this book: