E-shock: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers [ILLUSTRATED] (Hardcover)

by Michael de Kare-Silver (Author)

Editorial Reviews

Review
...insight into the e-commerce playing field... provides instruction on how to make smart decisions in a virtual world. -- CIO Magazine, October 1, 1999

Product Description
Mass electronic commerce--it's a whole new realm of consumerism, a virtual 24-hour, worldwide sales arena, a burgeoning retail revolution--and it's happening right now. Sounds like heaven for retailers and manufacturers. Right?

Then why are so many businesses in electronic shock, risking extinction rather than embracing the inevitable evolution of shopping? This illuminating guide explains why, discusses the growth of electronic shopping--and helps businesses overcome their uncertainty and inertia.

At the heart of e-shock is the "ES test"--designed to help businesses decide how their company is going to be affected by the revolution and determine the level of response required. Then, e-shock provides 10 strategies to help retailers and manufacturers map a path through the new market challenges and develop a clear, long-term strategy for growth and success in the electronic marketplace.

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Product Details

• Hardcover: 288 pages
• Publisher: AMACOM; illustrated edition edition (March 3, 1999)
• Language: English
• ISBN-10: 0814404979
• ISBN-13: 978-0814404973
• Product Dimensions: 9.5 x 6.2 x 1 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.2 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #3,827,498 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 14 people found the following review helpful:

3.0 out of 5 stars Valuable Content - Poorly Presented, August 17, 1999

By A Customer

There is some valuable info in this book, but nothing you wouldn't find in any other eCommerce publication. The problem here is run on sentences, improper grammar, typographical errors, and a huge rally around business in the UK (rather than the US or international). If you are looking for a great visionary book on eCommerce try Tom Siebel's "Cyber Rules." This book isn't worth the money!

2 of 2 people found the following review helpful:

5.0 out of 5 stars The Electronic Selling Sea Change, November 28, 2000

By	Artist Barbara Garro (Barbara Garro at http://www.ElectricEnvisions.com in Saratoga Springs, NY) - See all my reviews

De Kare-Silver wrote "E-Shock" to help retailers and manufacturers understand the online marketplace evolution. Full of case studies and examples, he provides practical guidelines, tools, checklists, and strategies for decision-makers.

This book gives you the information to make informed choices, formulate heads-up sales strategies, and create savvy 21st century marketing plans.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Learn from the past, anticipate the future..., January 27, 2000

By	John W. Jones (Arlington Heights, Illinois USA) - See all my reviews (REAL NAME)

This book stood out when I first saw it at an American Management Association book store. The author focuses on the successful pioneers of the E-commerce revolution, and he helps us anticipate the future. A number of practical e-commerce business strategies are also offered for aspiring Web-preneurs. You can't ask for much more!