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8 of 8 people found the following review helpful:
5.0 out of 5 stars
Anticipate, Prepare, and Respond, November 13, 2000
Mitroff (with Anagnos) explains "what every executive and manager needs to know about crisis management." He correctly asserts that crises occur because "a significant amount of the overall system fails. Thus, CM is inherently the process of seeing and dealing with larger, whole systems." Moreover, "The basic or most central problem is that [because it goes sharply against the grain of of current management thought and practice] it requires cultural acceptance, and unfortunately, in the vast majority of cases, major cultural transformation." The material is organized as follows:Chapter One: Why Crises Are an Inevitable and Permanent Feature of Modern Societies Chapter Two: The Failure of Success: The Tylenol Poisonings, Crisis Management's "Ancient History" Chapter Three: A Best Practice Model: A General Framework for Crisis Management Chapter Four: Should We Tell the Truth? The Varieties of Truth and Telling the Truth Chapter Five: Assuming Responsibility: Victim or Villain? Chapter Six: Detecting Weak Signals: Making Sure That You Are the First to Get the Worst News! Chapter Seven: Thinking Far Outside of the Boxes Chapter Eight: Treating the Big Picture Chapter Nine: Crisis Management 2002: The Challenges Ahead In The Art of War, Sun Tzu asserts that every battle is won or lost before it is fought. Hence the great importance Mitroff assigns to anticipation and preparation. I think his book would have even greater value if read in combination with Peter Schwartz's The Art of the Long View. Given the importance of this subject to any organization (regardless of its size or nature), I also recommend Steven Fink's Crisis Management. When concluding his book, Mitroff offers these suggestions: "Start by designing and implementing signal detection [ie early warning] mechanisms throughout your organization. Start by amplifying the signals that already exist in your organization of impending crises. In many cases, the databases that indicate signals of impending crises may already exist, but they need to be reconceptualized to show their relationship to CM." Sound advice. But ultimately, even the most comprehensive and sophisticated CM system cannot predict or suggest, much less prevent, every crisis. Once a crisis occurs, one of the most important questions Mitroff answers is "Now what?" That answer alone is well-worth the cost of this important book.
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