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The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market
 
 
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The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market (Hardcover)

by Dave Mock (Author) "Entire industries can start from a simple idea-a drawing scribbled on a napkin, or a hobby that unexpectedly grows into a full-time endeavor..." (more)
Key Phrases: United States, The Qualcomm Equation, San Diego (more...)
3.8 out of 5 stars See all reviews (4 customer reviews)


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Editorial Reviews

Review

The Qualcomm Equation by Dave Mock, is a probing account of the rise of the company and the development of its multifaceted strategies for dominance….In this wide ranging and lucidly written book, he [the author] evokes the personalities, the interwoven innovations, the tumultuous history, the global strategy, and the intellectual property of what has become the exemplary Twenty-First Century Technology Company.”

-Glider Technology Report



Review

"... a probing account of the rise of the company and the development of its multifaceted strategies for dominance."

-Glider Technology Report



“…an excellent read with good reporting on the history of CDMA development in cellular radio.”

-Privateline.com



See all Editorial Reviews

Product Details

  • Hardcover: 224 pages
  • Publisher: AMACOM; 1st edition (March 4, 2005)
  • Language: English
  • ISBN-10: 0814408184
  • ISBN-13: 978-0814408186
  • Product Dimensions: 9 x 6.2 x 1.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: