The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World (Paperback)

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Key Phrases: building your business, silicon island, add friend, The Unofficial Guide, Linden Lab, Molaskey's Pub (more...)

Editorial Reviews

Review

"This guide shows entrepreneurs how to assess potential opportunities and conduct business in Second Life and includes many handy lists of practical dos and don’ts. With Second Life continually evolving, business possibilities there are in fact limitless, as this book shows. Essential reading for all entrepreneurs and recommended for both the general public and business students." --Library Journal

Book Description

One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential.

A comprehensive, in-depth guide to the opportunities in this new marketplace, The Unofficial Guide to Building Your Business in the Second Life® Virtual World gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual work­space, to start-up companies with virtual goods, to Princeton University offe­ing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and adver­tisements. This is one book that reveals the best ways to make money using the hottest thing online.

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Product Details

• Paperback: 320 pages
• Publisher: AMACOM (March 25, 2009)
• Language: English
• ISBN-10: 081441270X
• ISBN-13: 978-0814412701
• Product Dimensions: 9.1 x 7.3 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #539,007 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Authentic knowledge and experience, April 16, 2009

By	Steven R. Nelson "(Kiwini Oe)" (Berkeley, CA USA) - See all my reviews (REAL NAME)

What I really like about this book is that it isn't a write-and-run about Second Life. The authors bridge real-world practicality with the knowledge and experience that only comes from having a significant and continued presence within Second Life. As approachable as they are knowledgeable, you're free to show up to Molaskey's Pub, hang out with the authors and others who have cracked the code of creativity in Second Life, and continue active learning of the lessons offered you in the book.

1 of 1 people found the following review helpful:

5.0 out of 5 stars KUDO'S TO THE MAHAR'S!!!, March 2, 2009

By	Jane M. Cusmano ""enaj ragu"" (Brick, NJ) - See all my reviews (REAL NAME)

Very well written and easy to use. Kudos to the Mahar's for writing this guide with explanations as you go. This book will show you all the how to's for Second Life. It also has a Lingo Glossary for Second Life in the back of the book. WELL DONE!!! - and don't forget to visit MOLASKEY'S PUB!!

5.0 out of 5 stars Easy understanding of the virtual world with this book, July 9, 2009

By	N. Castello (NY, NY) - See all my reviews

I was a virtual world novice before I read this book. This book gives an excellent understanding of the virtual world and how it can help in your business and everyday life. I would highly recommend this book to anyone interested in learning about the virtual world.