How to Be a Successful Internet Consultant (Paperback)

by Jessica Keyes (Author) "If you're going to be in business, you need to decide what structure your business will be: an S-corp, a C-corp, and so on..." (more)
Key Phrases: executes script code, literature pack, person answering the call, Internet Explorer, New Art Technologies, New York City (more...)

Editorial Reviews

Review
"I found this book to be a valuable addition to my rapidly growing Internet business bookshelf." -- Journal of the Tucson Computer Society, 05/97 --This text refers to an out of print or unavailable edition of this title.

Product Description
Although the shift to e-business may seem absolute, it is astonishing to realize that up to 80 percent of small businesses don't even have Web sites. The market is still ripe for Web consultants, but they need up-to-the-minute information and the most effective tools to stay on top of a very crowded market.

Independent Web consultants must have both technical smarts and sound business skills, and this do-it-all book cuts right to the chase on both fronts. The first section covers 37 business topics, including: financing and fees * guerrilla marketing, promotion, and sales * creating effective materials.

The second section is a primer on the latest and best technologies, including: XML, Voice XML, WAP, and PHP * spiders, robots, cookies, and search engines * chat, conference, and e-mail * Shockwave and Flash * and dozens more.

The book also features three entire chapters of sample letters, ready-to-use forms, sales scripts, and speeches; UNIX command and HTML quick-reference appendixes; and more than 100 screen shots, sidebars, and tips.

See all Editorial Reviews

Product Details

• Paperback: 448 pages
• Publisher: AMACOM; 2nd edition (May 14, 2002)
• Language: English
• ISBN-10: 0814471390
• ISBN-13: 978-0814471395
• Product Dimensions: 9 x 6 x 1.3 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 4.4 out of 5 stars See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #842,158 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

26 of 30 people found the following review helpful:

1.0 out of 5 stars NOT a book for aspiring Web Site Designers, October 27, 1998

By	Nemo Domi - See all my reviews

This review is from: How to Be a Successful Internet Consultant (Paperback)

BALDERDASH.

Upon reading the first review on this page, from "A Reader," (I never trust anonymous reviews, nor those from reviewers with email addresses from HotMail, Juno, etc.), I went to my local Borders to check out this book.

It has NOTHING to do with helping a Web Site Designer to promote one's business. Not a single mention of strategies for Designers.

In addition, the book regurgitates simple, common-sense business practices (addressed to Internet *Consultants*, not Designers) that I've seen discussed a jillion times before.

For example: have a brochure, send mailings, check out what the competition is doing, read J. Conrad Levinson's books, etc., etc.

The HTML info, being over two years old, is severely out of date.

DO NOT buy this book if you are an aspiring Web Site Designer; it *ain't* directed to you.

I've given the book One Star because of its paucity of material specifically for Internet Consultants. Not much "new" here.

7 of 8 people found the following review helpful:

5.0 out of 5 stars What a great read!, September 12, 1999

By A Customer

This review is from: How to Be a Successful Internet Consultant (Paperback)

I recently finished the book. What a great read. I zipped through it, and now keep it handy as a reference tool. I espeically found the section on fees and charging for Internet based services to be helpful.

We started in the marketing business, with a specialty in sponsorship -- the ultimate in analog communications. Having built LitLamp.com, we have developed expertise in web strategy, planning, interface with engineers, copywriting and website promotion. We are now developing plans to begin offering these services. Here at LitLamp.com your words have become a part of our daily banter.

There is so little quality information available to web entrepreneurs who are breaking new ground. More sizzle than steak. Your book came at just the right time.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Great Book for Trainers, Consultants and Infopreneurs !, January 11, 2002

By	N. S. Beltran "NSantiago Beltran" (Southeastern, Michigan) - See all my reviews (REAL NAME)

This review is from: How to Be a Successful Internet Consultant (Paperback)

...

I read this book when it first came out.
I liked the simplicity of it. It has a good recipe for running
your website consulting firm and gives you hardcore technical information and strategy for us computer engineers alike.
I kept this as a basic reference for myself if I needed info
on HTML, VRML, Plugins, Cookies, JPEGS, UUNET and Business Planning.

Enjoy.

...