Maximum Influence: The 12 Universal Laws of Power Persuasion (Paperback)

by Kurt W. Mortensen (Author), Robert G. Allen (Foreword) "UNDERSTANDING THE THEORIES OF PERSUASION, motivation, and influence will put you in life's driver's seat..." (more)
Key Phrases: verbal packaging, persuasive situation, twelve laws, Maximum Influence, Law of Contrast, Master Persuader (more...)

Editorial Reviews

Review
"...this book has applications in all areas of your life... Convince anyone to give you anything--anywhere, anytime!" -- Black Men magazine

Review

"The Roanoke Times: ""A powerful tool for those in sales, for those wishing to influence a boss or for those wanting others to do different.""

Black Men magazine: ""This book has applications in all areas of your life...Convince anyone to give you anything, anywhere, anytime!"""

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Product Details

• Paperback: 240 pages
• Publisher: AMACOM; 1st edition (June 2004)
• Language: English
• ISBN-10: 0814472583
• ISBN-13: 978-0814472583
• Product Dimensions: 8.8 x 5.9 x 0.7 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (25 customer reviews)
• Amazon.com Sales Rank: #51,876 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars Cialdini's INFLUENCE times 10!, March 31, 2005

By	J. Brewster (Seattle, WA USA) - See all my reviews

If you have ever read Cialdini's INFLUENCE, then the title of this book says it all. MAXIMUM INFLUENCE is influence and persuasion for our day and age. Some techniques have been worn out by old school sales people and rookies alike, but Mortensen is able to show you how to effectively use them today...not to mention the techniques and "laws of persuasion" I have never seen mentioned in another book. As a sales manager for many years, I purchase this for all my employees and whole heartedly reccomend it to any one who persuades for a living.

16 of 17 people found the following review helpful:

5.0 out of 5 stars Highly Recommended !, February 22, 2005

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

When a book on persuasion leaves you uncomfortable over how easy it is to manipulate people, it has probably done a good job. Author Kurt W. Mortensen, who warns that persuasion, like other tools, can be used for good or evil, will probably raise your hackles as he takes you deeper into the world of manipulation. His advice on how to become a "Master Persuader" is convincing. Reading this volume may tell you how to win the persuasion game, but, by itself, it will not equip you to do so any more than a roadmap will transport drivers to their destinations. Luckily for buyers and voters everywhere, it takes years of experience to learn how and when to apply the lessons taught in this book. That said, within these pages the craft of craftiness is laid plain for all to read. Machiavelli move over - Mortensen wants to teach you some new persuasive techniques. We recommend this book to those whose livelihoods depend on altering hearts and minds.

14 of 15 people found the following review helpful:

5.0 out of 5 stars Out with the Old and In with the New , July 20, 2004

By	Gavin Poulton (Morristown, NJ USA) - See all my reviews (REAL NAME)

Kurt has really created a masterpiece! This is great for beginning and veteran persuaders alike. Most books on this subject I read once and I don't pick them up again, but this book is so full of new content I get something out of it everytime I pick it up. I specifically love how the chapters are so well divided into different laws, because often times I just want to focus on one law or even a small part of one law and this book is divided in such a way that to me it is more like a toolbox of ideas of which I can pick and choose what I need. This book is helping me to understand that persuasion has changed and I need to as well.