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Editorial Reviews
From Library Journal
Eighty-five advertising and public relations jobs in agencies, business corporations, nonprofit organizations, electronic and print media, government, and freelance operations are treated individually in this book. In addition to the basic career description, each profile lists alternate job titles; information about salaries, employment prospects, locations, and advancement opportunities; education, experience, and other prerequisites for the job; relevant trade associations and unions; and tips for entry. Brief appendixes include degree programs, internships, agencies, publications, and a glossary. The data supplied are generally reliable and quite useful to potential job seekers. Recommended.
-Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Book Description
Completely revised and up-to-date, this in-depth guide is an invaluable resource for anyone wishing to pursue a rewarding career in this field. The latest information on salary ranges, new trends, and changes in the industry supplement realistic profiles of more than eighty different jobs, including Director of Public Information, Community Relations Coordinator, Placement Specialist, Public Relations Assistant, Account Executive, Press Agent, and many others. --This text refers to an out of print or unavailable edition of this title.
Eighty-five advertising and public relations jobs in agencies, business corporations, nonprofit organizations, electronic and print media, government, and freelance operations are treated individually in this book. In addition to the basic career description, each profile lists alternate job titles; information about salaries, employment prospects, locations, and advancement opportunities; education, experience, and other prerequisites for the job; relevant trade associations and unions; and tips for entry. Brief appendixes include degree programs, internships, agencies, publications, and a glossary. The data supplied are generally reliable and quite useful to potential job seekers. Recommended.
-Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Book Description
Completely revised and up-to-date, this in-depth guide is an invaluable resource for anyone wishing to pursue a rewarding career in this field. The latest information on salary ranges, new trends, and changes in the industry supplement realistic profiles of more than eighty different jobs, including Director of Public Information, Community Relations Coordinator, Placement Specialist, Public Relations Assistant, Account Executive, Press Agent, and many others. --This text refers to an out of print or unavailable edition of this title.
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- The Complete Music Business Office by Greg Forest in Back Matter
- Opportunities in Marketing Careers by Margery Steinberg on page 20
- Recommended Reference Books for Small and Medium-sized Libraries and Media Centers 2002: by Wynar on page 43
- The Nursing Job Search Handbook by Genny Dunne on page 104
- Careers in Advertising by S. William Pattis in Back Matter
See all 12 books citing this book
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