From Library Journal
Eighty-five advertising and public relations jobs in agencies, business corporations, nonprofit organizations, electronic and print media, government, and freelance operations are treated individually in this book. In addition to the basic career description, each profile lists alternate job titles; information about salaries, employment prospects, locations, and advancement opportunities; education, experience, and other prerequisites for the job; relevant trade associations and unions; and tips for entry. Brief appendixes include degree programs, internships, agencies, publications, and a glossary. The data supplied are generally reliable and quite useful to potential job seekers. Recommended.
-Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.Copyright 1990 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
Product Description
Part of a series of guides to career opportunities in America and Canada, this book deals with advertising. It provides the job seeker with all the relevant details for locating and landing the right position, from account executive to creative director and from graphic artist to copywriter.
--This text refers to an out of print or unavailable edition of this title.
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