Career Opportunities in Advertising and Public Relations (Career Opportunities Series) (Paperback)

by Shelly Field (Author)

Editorial Reviews

From Library Journal
Eighty-five advertising and public relations jobs in agencies, business corporations, nonprofit organizations, electronic and print media, government, and freelance operations are treated individually in this book. In addition to the basic career description, each profile lists alternate job titles; information about salaries, employment prospects, locations, and advancement opportunities; education, experience, and other prerequisites for the job; relevant trade associations and unions; and tips for entry. Brief appendixes include degree programs, internships, agencies, publications, and a glossary. The data supplied are generally reliable and quite useful to potential job seekers. Recommended.
-Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Description
Part of a series of guides to career opportunities in America and Canada, this book deals with advertising. It provides the job seeker with all the relevant details for locating and landing the right position, from account executive to creative director and from graphic artist to copywriter. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 320 pages
• Publisher: Facts on File; Revised edition (June 1997)
• Language: English
• ISBN-10: 0816033145
• ISBN-13: 978-0816033140
• Product Dimensions: 10.7 x 8.4 x 1.7 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,844,048 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

1.0 out of 5 stars Totally Sucks - outdated, April 1, 2006

By	Eric William (Michigan) - See all my reviews

This review is from: Career Opportunities In Advertising And Public Relations (Paperback)

I just graduated with a major in PR. This books lists 88 jobs in advertsing and PR. However, it is out of date. In the PR industry there are: bloggers, web site developers and other internet position. This books lists NONE of them. In advertising, some positions (like print traffic manager) are almost non-existant. This book needs to REMOVE old 1990's job titles and ADD the jobs that firms are hiring for in the 2000's. This review is for the 2006 version of the book (4th ed). I think the author has gotten lazy and needs to do a complete overhall. This book may be of use if you are looking for a job in PRINT advertising, but most advertising agencies seem to want a person with good design skills and not just newspaper print. This book NEVER lists web skills or HTML that many employers seek today. Sad.