Career Opportunities In Advertising And Public Relations (Paperback)

~ (Author), Howard J. Rubenstein (Foreword)

Editorial Reviews

From Library Journal

Eighty-five advertising and public relations jobs in agencies, business corporations, nonprofit organizations, electronic and print media, government, and freelance operations are treated individually in this book. In addition to the basic career description, each profile lists alternate job titles; information about salaries, employment prospects, locations, and advancement opportunities; education, experience, and other prerequisites for the job; relevant trade associations and unions; and tips for entry. Brief appendixes include degree programs, internships, agencies, publications, and a glossary. The data supplied are generally reliable and quite useful to potential job seekers. Recommended.
-Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Description

The Bureau of Labor Statistics predicts that jobs in advertising and public relations will grow faster than the average in the years ahead. It is important that people entering this highly competitive field be well-informed before deciding on a major career path. Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and current salary and employment information, and the appendixes have been completely updated and revised.

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Product Details

• Paperback: 323 pages
• Publisher: Checkmark Books; 4 edition (November 30, 2005)
• Language: English
• ISBN-10: 0816062463
• ISBN-13: 978-0816062461
• Product Dimensions: 9 x 7.3 x 0.9 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,259,660 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

1.0 out of 5 stars Totally Sucks - outdated, April 1, 2006

By	Eric William (Michigan) - See all my reviews

I just graduated with a major in PR. This books lists 88 jobs in advertsing and PR. However, it is out of date. In the PR industry there are: bloggers, web site developers and other internet position. This books lists NONE of them. In advertising, some positions (like print traffic manager) are almost non-existant. This book needs to REMOVE old 1990's job titles and ADD the jobs that firms are hiring for in the 2000's. This review is for the 2006 version of the book (4th ed). I think the author has gotten lazy and needs to do a complete overhall. This book may be of use if you are looking for a job in PRINT advertising, but most advertising agencies seem to want a person with good design skills and not just newspaper print. This book NEVER lists web skills or HTML that many employers seek today. Sad.