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The Business of Portrait Photography (Amphoto's Business of Photography)
 
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The Business of Portrait Photography (Amphoto's Business of Photography) (Hardcover)

by Tom McDonald (Author) "AS A PROFESSIONAL PORTRAIT PHOTOGRAPHER, you should choose your camera equipment with a careful plan based on needs, not wants..." (more)
Key Phrases: eyeglass glare, flash meter reading, pan reflector, Fujicolor Portrait, United States, Professional Photographers of America (more...)
4.0 out of 5 stars  (10 customer reviews)


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Editorial Reviews
Book Description
New, revised paperback edition of the industry classic! Portrait photography is one of the largest-and most lucrative-specialties in photography. The Business of Portrait Photography provides all the tools, techniques, and tactics needed to open a successful portrait studio or make a current studio even more profitable. In this comprehensive career guide, professional portrait photographer Tom McDonald reveals the business strategies and photographic secrets for surviving and thriving in this competitive field. Covering dozens of topics, The Business of Portrait Photography offers no-fail advice for selecting equipment; constructing a camera room; planning a promotion campaign; taking bridal and children's portraits; designing a price list; serving clients; creating vignettes; and much, much more. As well as being completely revised and updated throughout, this new edition also features the latest information on digital photography and its impact on the portrait business. What's more, this classic reference is also packed with scores of stunning photos and real-life case histories of 30 well-known portrait photographers. --This text refers to the Paperback edition.

About the Author
Tom McDonald is a successful portrait photographer and business owner. He lives in Jonesboro, Arkansas. --This text refers to the Paperback edition.

Product Details
  • Hardcover: 192 pages
  • Publisher: Amphoto Books (April 1996)
  • Language: English
  • ISBN-10: 0817436162
  • ISBN-13: 978-0817436162
  • Product Dimensions: 11.3 x 8.6 x 0.8 inches
  • Shipping Weight: 2.3 pounds
  • Average Customer Review: 4.0 out of 5 stars  (10 customer reviews)
  • Amazon.com Sales Rank: #1,988,105 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • In-Print Editions: Paperback (Revised) |  All Editions