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Editorial Reviews
From Booklist
Mad and its mascot, Alfred E. Neuman, are instantly recognized American icons, and its humor, whether considered offensive, sophomoric, or on target, is legendary. Its first 400 covers are showcased in this all-color album. The early covers, dating from when Mad was a comic book, were done by its first editor, Harvey Kurtzman. Since then, many others have drawn the covers, mocking countless fads, stars, and politicians but always incorporating Norman Mingo's classic rendering of Neuman, "the gap-toothed 'What--Me Worry' idiot kid," in the design. Memorable covers are legion: Mingo's 1961 "upside-down-year" reversible cover; Kurtzman's vast field of orange with a tiny illustration in the upper-left corner, from 1954; and Basil Wolverton's 1954 masterpiece, "Beautiful Girl of the Month," are all grabbers to this day. What little accompanying text there is is informative, though singling out 12 covers as representing the "Soul of Mad " seems pretty arbitrary. Whether for the trip down memory lane it affords or as an introduction to Mad , a fine collection. Mike Tribby
Copyright © American Library Association. All rights reserved
Book Description
Collected here for the first time in one easy-to-dispose-of volume is an inside look at the outside of Mad. Launched in 1952 as a ten-cent comic book, Mad was transformed three years later into a twenty-five cent (cheap!) magazine. Over the years one thing remained constant: Every issue had a cover. And here they are, complete with running commentary by Mad's poet laureate, Frank Jacobs. Join idiot cover boy Alfred E. Neuman as he's depicted by the magazine's greatest cover artists, including Norman Mingo, Kelly Freas, Richard Williams, Mort Drucker, chimpanzee J. Fred Muggs, and Leonardo da Vinci. Including rare, never-before-seen art, photos, and sketches, Mad: Cover to Cover is a fifty-year roundup of Mad humor from its humble inception right up to the present as it celebrates its 400th issue as the world's foremost satire magazine. Hoohah!
See all Editorial Reviews
Mad and its mascot, Alfred E. Neuman, are instantly recognized American icons, and its humor, whether considered offensive, sophomoric, or on target, is legendary. Its first 400 covers are showcased in this all-color album. The early covers, dating from when Mad was a comic book, were done by its first editor, Harvey Kurtzman. Since then, many others have drawn the covers, mocking countless fads, stars, and politicians but always incorporating Norman Mingo's classic rendering of Neuman, "the gap-toothed 'What--Me Worry' idiot kid," in the design. Memorable covers are legion: Mingo's 1961 "upside-down-year" reversible cover; Kurtzman's vast field of orange with a tiny illustration in the upper-left corner, from 1954; and Basil Wolverton's 1954 masterpiece, "Beautiful Girl of the Month," are all grabbers to this day. What little accompanying text there is is informative, though singling out 12 covers as representing the "Soul of Mad " seems pretty arbitrary. Whether for the trip down memory lane it affords or as an introduction to Mad , a fine collection. Mike Tribby
Copyright © American Library Association. All rights reserved
Book Description
Collected here for the first time in one easy-to-dispose-of volume is an inside look at the outside of Mad. Launched in 1952 as a ten-cent comic book, Mad was transformed three years later into a twenty-five cent (cheap!) magazine. Over the years one thing remained constant: Every issue had a cover. And here they are, complete with running commentary by Mad's poet laureate, Frank Jacobs. Join idiot cover boy Alfred E. Neuman as he's depicted by the magazine's greatest cover artists, including Norman Mingo, Kelly Freas, Richard Williams, Mort Drucker, chimpanzee J. Fred Muggs, and Leonardo da Vinci. Including rare, never-before-seen art, photos, and sketches, Mad: Cover to Cover is a fifty-year roundup of Mad humor from its humble inception right up to the present as it celebrates its 400th issue as the world's foremost satire magazine. Hoohah!
See all Editorial Reviews
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