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This Business of Television (This Business of) (Hardcover)

by Howard Blumenthal (Author), Oliver Goodenough (Author) "The business of television is fast-paced and poised for rapid growth in the twenty-first century..." (more)
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4.6 out of 5 stars  (9 customer reviews)


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Editorial Reviews
Book Description
Broad in scope and rich in detail, This Business of Television is an invaluable sourcebook for producers, writers, broadcasters, network executives, and other television professionals. The essential reference for anyone working in the television or video industries, it is a comprehensive guide to the inner workings of the business, examining how television programming is financed, produced, and distributed; how FCC regulations and federal law shape the form and content of broadcast, cable, and satellite television; and how producers, networks, cable companies, and local stations work together to create or acquire programming.

This Business of Television includes 50 chapters and three useful appendices: legal documents and forms; concise boilerplate contract forms for the most common business transactions in television; and a list of useful industry contacts and addresses. The legal documents and the ready-to-use contract forms are included on an enclosed disc, so they can be easily accessed for home use.

Part 1 covers distribution; Parts 2 and 3 explain FCC and federal regulations, as well as legal concepts such as copyright, the right of privacy, libel and slander, and the protection of society; Part 4 discusses program production and financing; Part 5 examines audience measurement and advertising; Part 6 explains contract basis, legal entities, and tax issues; and Part 7 offers an overview of the television industries in countries around the world.

All of the chapters have been revised and completely updated in this second edition, in addition to brand new chapters on religious television, home shopping, satellite TV, and the every more important international marketplace.

About the Author
Howard J. Blumenthal has produced several hundred hours of programming, including game shows, talk shows, dramas, and children’s programming. He is also the author of more than twenty books, including the CD Listener’s Guide Series, published by Billboard Books, he lives in Newtown, PA.

Oliver R. Goodenough has been in legal practice for more than twenty-five years, specializing in entertainment and communications law, as well as business and corporate law. A professor at the Vermont Law School, he lives in Woodstock, VT --This text refers to the Hardcover edition.


Product Details
  • Hardcover: 666 pages
  • Publisher: Billboard Books; 2 Har/Dsk edition (May 1, 1998)
  • Language: English
  • ISBN-10: 0823077047
  • ISBN-13: 978-0823077045
  • Product Dimensions: 9.6 x 6.4 x 1.9 inches
  • Shipping Weight: 2.8 pounds
  • Average Customer Review: 4.6 out of 5 stars  (9 customer reviews)
  • Amazon.com Sales Rank: #210,455 in Books (See Bestsellers in Books)

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