This Business of Artist Management (Hardcover)

~ Howard Blumenthal (Author), Oliver Goodenough (Author) "victim of a fickle change in public taste that turned their careers into memories and their dreams into what might have been? But this obvious..." (more)
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Editorial Reviews

Product Description

The streamlined, reorganized, and updated Second Edition of This Business of Music Marketing and Promotion is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers.

The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, "Promoting the Product," has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion.

In addition, a new chapter entitled "Twenty Profile-Building Ideas to Use Right Now" has been added to the new edition, as have new interviews representing the spectrum of music marketing activity: a successful self-marketing musician, a record label marketer, and an Internet specialist. Also included is expanded coverage of new marketing tactics, from innovative uses of e-mail to more intelligent approaches to generating sales on a Web site.

Finally, the revised and updated edition of This Business of Music Marketing and Promotion includes a new preface, discussing the rationale for its revision, and a new Appendix listing information sources.

As before, author Tad Lathrop provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies - both standard and alternative - are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.

About the Author

Xavier M. Frascogna and H. Lee Hetherington are both successful attorneys and the coauthors of Negotiation Strategy for Lawyers (1-570-73891-2 ) and This Business of Internet Law (0-8230-7735-7). They are based in Jackson, MS. --This text refers to an alternate Hardcover edition.

Product Details

• Hardcover: 304 pages
• Publisher: Billboard Books; 3rd/Rev/En edition (July 1, 1997)
• Language: English
• ISBN-10: 0823077055
• ISBN-13: 978-0823077052
• Product Dimensions: 9.6 x 6.3 x 1.2 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (12 customer reviews)
• Amazon.com Sales Rank: #433,925 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

27 of 29 people found the following review helpful:

4.0 out of 5 stars "A realistic view of the industry and the artist.", March 14, 1998

By	[e-mail] (Los Angeles, CA) - See all my reviews

I thought it was a good reference for the beginner. I felt that for such an extensive topic, the authors were able to convey the subject matter objectively and precisely without inundating the reader with meticulous explainations. I have referenced this book countless times since I purchased it, and I feel that it is an asset to my library.

20 of 22 people found the following review helpful:

2.0 out of 5 stars Not that great., February 25, 2003

By A Customer

A decent primer for a completely inexperienced beginner, but it hardly goes past what anyone with basic perception & common sense would already know. And the new edition is deceptive, too - the guy still talks about sending "demo cassettes" - it's pretty sad that they can't even update that basic of a detail. I'd STRONGLY recommend opting for 'All you need to know about the music business' by Donald Passman - it's infinitely more detailed & helpful, and is a very easy, yet informative read - you can get as much or as little out of it as you need.

14 of 15 people found the following review helpful:

5.0 out of 5 stars This Business of a great useful tool for the industry, November 10, 2002

By A Customer

I'll start off by saying I've been working in live sound for years and been a performer for longer. On top of being a very good describer of roles and key issues around industry careers the author (Xavier) explains in very precise detail what is involved from the start of a band to the high points. It is realistic and not out there in the clouds about managing "The Rolling Stones." Although this deals with management it is great for people interested in the industry. I speak highly of this book because I've had paid (at amazon.com) for books with 10% of the information in this book for [money]. Get this book and "This Business of Music" M. William Krasilovsky, these are great resources for the beginning to advanced people of knowledge of the industry. Also I must mention (what the description doesn't) that the book has sample contracts in the back that are very good.