This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits (Hardcover)

~ (Author)
Key Phrases: astral music, global music marketing, music aggregators, United States, The Orchard, Hong Kong (more...)

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Product Description

Worldwide tours, internet downloads, international album distribution--the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it’s also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop’s top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

About the Author

Tad Lathrop, the author of This Business of™ Music Marketing and Promotion, produced and co-wrote Jazz: The First Century and the book/CD compilation Cult Rockers. He lives in Oakland, California.

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Product Details Hardcover: 288 pages Publisher: Billboard Books (August 21, 2007) Language: English ISBN-10: 0823077888 ISBN-13: 978-0823077885 Product Dimensions: 9 x 6 x 1 inches Shipping Weight: 1.2 pounds (View shipping rates and policies) Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews) Amazon.com Sales Rank: #206,778 in Books (See Bestsellers in Books)

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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
astral music, global music marketing, music aggregators, music infrastructure, world music sales, music globally, global touring, music marketer, targeted territory, recorded music sales, audiovisual performance, indie artists, distribution channel members, mobile music, integrated marketing communications, mechanical rights, domestic music

Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, The Orchard, Hong Kong, United Kingdom, New York, Compact Disc, Big Four, Universal Music, World Trade Organization, New Zealand, Music Business, Middle East, Orchard Asia, European Union, World Bank, Latin America, Los Angeles, Eastern Europe, San Francisco, Philip Kotler, International Chamber of Commerce, Central Intelligence Agency, Sony Connect, Global Music Project, Country of Import

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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!

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What Do Customers Ultimately Buy After Viewing This Item?

	57% buy the item featured on this page: This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits 4.3 out of 5 stars (3) $16.47
	15% buy This Business of Music Marketing and Promotion, Revised and Updated Edition 4.1 out of 5 stars (22) $16.47
	10% buy This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging Concerts 4.6 out of 5 stars (5) $16.47
	9% buy All You Need to Know About the Music Business 6th Edition 4.5 out of 5 stars (88) $21.60

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Customer Reviews

3 Reviews 5 star:  (1) 4 star:  (2) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.3 out of 5 stars (3 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 4 of 4 people found the following review helpful: 5.0 out of 5 stars All musicians need this., November 5, 2007 By  Midwest Book Review (Oregon, WI USA) - See all my reviews Today's music is global and reaches a world-wide audience and so attempts to promote and market it necessarily are different from more regional approaches used in the past. Both business libraries and music collections need THIS BUSINESS OF GLOBAL MUSIC MARKETING to understand how music reaches around the world: even musicians need to understand the process. From product and image development and marketing to distribution options and promotion via traditional and Internet means, THIS BUSINESS covers all the basics, offering guidelines for profitable operations in cross-border music commerce and addressing such issues as understanding the world's major regions, exporting to other countries, packaging and pricing music for global sales, and more. All musicians need this. Diane C. Donovan California Bookwatch 3 of 3 people found the following review helpful: 4.0 out of 5 stars Poignant but Wordy, September 2, 2007 By  John M. Storey "Jack Storey" (Windermere, FL USA) - See all my reviews (REAL NAME)    Following in the footsteps of the other amazing 'This Business Of...' series of music business based books, this one doesn't disappoint. However, it's a bit wordier than the rest of them; the information is dead on and extremely helpful, but you just have to prepare yourself for the task at hand (which would be: making sense of all of it as you read.) Before you go and buy this book though, make sure you've read Tad's previous 'This Business of...' novel: 'This Business of Music Marketing and Promotion'. 4.0 out of 5 stars Only book availabe that covers this subject that is up-to-date in 2009, January 29, 2009 By  Alexander E. Maas "Alex Maas" (San Diego) - See all my reviews (REAL NAME)    As far as I khow, this is the only book available that covers this subject. There was a short article in the WSJ about a specific musician, and how he has been able to self promote his music using social media tools. And there was the following available--(there is another with a similar name, not promising a fortune, but not worth reading) How to Sell Music, Collectibles, and Instruments on eBay... And Make a Fortune I would highly suggest that one reads this books if you are a musician who wants to promote his or her music using current internet and other tools. However, what I need to leave--unsaid is I believe I have a completely new way for musicians to avoid being ripped off by people sharing MP3s of their music, leaving musicians with nothing. But that is for another time.		Ad feedback   Search Customer Reviews Only search this product's reviews

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Product Details

• Hardcover: 288 pages
• Publisher: Billboard Books (August 21, 2007)
• Language: English
• ISBN-10: 0823077888
• ISBN-13: 978-0823077885
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #206,778 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars All musicians need this., November 5, 2007

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Today's music is global and reaches a world-wide audience and so attempts to promote and market it necessarily are different from more regional approaches used in the past. Both business libraries and music collections need THIS BUSINESS OF GLOBAL MUSIC MARKETING to understand how music reaches around the world: even musicians need to understand the process. From product and image development and marketing to distribution options and promotion via traditional and Internet means, THIS BUSINESS covers all the basics, offering guidelines for profitable operations in cross-border music commerce and addressing such issues as understanding the world's major regions, exporting to other countries, packaging and pricing music for global sales, and more. All musicians need this.

Diane C. Donovan
California Bookwatch

3 of 3 people found the following review helpful:

4.0 out of 5 stars Poignant but Wordy, September 2, 2007

By	John M. Storey "Jack Storey" (Windermere, FL USA) - See all my reviews (REAL NAME)

Following in the footsteps of the other amazing 'This Business Of...' series of music business based books, this one doesn't disappoint. However, it's a bit wordier than the rest of them; the information is dead on and extremely helpful, but you just have to prepare yourself for the task at hand (which would be: making sense of all of it as you read.) Before you go and buy this book though, make sure you've read Tad's previous 'This Business of...' novel: 'This Business of Music Marketing and Promotion'.

4.0 out of 5 stars Only book availabe that covers this subject that is up-to-date in 2009, January 29, 2009

By	Alexander E. Maas "Alex Maas" (San Diego) - See all my reviews (REAL NAME)

As far as I khow, this is the only book available that covers this subject. There was a short article in the WSJ about a specific musician, and how he has been able to self promote his music using social media tools.

And there was the following available--(there is another with a similar name, not promising a fortune, but not worth reading)

How to Sell Music, Collectibles, and Instruments on eBay... And Make a Fortune

I would highly suggest that one reads this books if you are a musician who wants to promote his or her music using current internet and other tools.

However, what I need to leave--unsaid is I believe I have a completely new way for musicians to avoid being ripped off by people sharing MP3s of their music, leaving musicians with nothing. But that is for another time.