Amazon.com: New Vintage Type: Classic Fonts for the Digital Age: Steven Heller, Gail Anderson: Books

Product Description

Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing text, New Vintage Type is the graphic designer’s guide to choosing and using vintage type for maximum impact.

About the Author

Steven Heller, art director of the New York Times Book Review and co-chair of the School of Visual Arts, is the author of Handwritten: Expressive Lettering in the Digital Age and many other titles. He lives in New York City.

Gail Anderson is a senior designer at SpotCo and art director of Rolling Stone. She lives in New York City.

Product Details

Hardcover: 176 pages
Publisher: Watson-Guptill (October 2, 2007)
Language: English
ISBN-10: 0823099598
ISBN-13: 978-0823099597
Product Dimensions: 10 x 9.8 x 1.3 inches
Shipping Weight: 2.9 pounds (View shipping rates and policies)

Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)

Amazon.com Sales Rank: #40,637 in Books (See Bestsellers in Books)
Popular in these categories: (What's this?)
#29 in Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Typography
#59 in Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Graphic Arts

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	63% buy the item featured on this page: New Vintage Type: Classic Fonts for the Digital Age 4.8 out of 5 stars (4) $26.37
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Customer Reviews

4 Reviews

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4 star:		(1)
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Average Customer Review

4.8 out of 5 stars (4 customer reviews)

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Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

4.0 out of 5 stars A wealth of examples, January 7, 2008

By	Terry Sanders (NYC, NY USA) - See all my reviews (REAL NAME)

As all of Heller's books, a beautiful presentation. My own preference for historical referencing of type especially endears this book to me. It will be a valuable library addition for whoever appreciates historical type, & post modern typography.

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5.0 out of 5 stars Great range of type ideas, October 12, 2008

By	Rolf L. Nelson - See all my reviews (REAL NAME)

This book is all I could have asked for and more. As a type/graphic design student, I recommend this book for any designer looking for new ideas and inspiration.

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5.0 out of 5 stars For inspiration, not only for reference, August 27, 2008

By	Leisure hero (Moscow Russia) - See all my reviews

Great book, very specific collection of examples. One can not only get some information about how it was, one can open mind for future creative work.

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Most Recent Customer Reviews

5.0 out of 5 stars Great
It is a great book. Very well done. Good source of inspiration. Good insights into the development of type.

Published 9 months ago by Jan Tabery

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