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4.0 out of 5 stars
A fascinating look at cultural change, October 26, 2001
This book is not history, nor is it fan literature. If that's what you're looking for, you have many alternatives available to you.Instead, Jensen delivers a scholarly analysis of the controversy that arose in the '50s and '60s, when producers like Chet Atkins and Owen Bradley abandoned twangy honky-tonk stylings and created the pop-influenced Nashville Sound. Opry-loving purists cried sellout; Music Row executives anxiously defended the new sound as "still country." Where did this anxiety come from, Jensen asks, and what does it tell us about what cultural genres mean to people? Jensen spends most of the book puncturing two widely-accepted country music myths: Music Row destroyed pure country music by pandering to pop audiences for money (in fact, country had been a commercially-driven enterpise since the '20s); and country had to play to a wider audience to save itself from the onslaught of rock 'n' roll (yet both country and rock were responding to the same set of changing market demands). If these two explanations don't account for the Nashville Sound and the battle lines drawn around it, what does? Jensen situates the answer, not in economic or cultural "forces," but in the beliefs and values of perfomers, producers, and fans. She reinforces her point by sharing her own experience of cultural identification in a honky-tonk bar she worked at as a grad student. In so doing, Jensen puts people back in cultural criticism, a field in which economic systems and discursive structures are often portrayed as mysteriously acting by themselves. If I have a criticism of the book, it's that it doesn't go quite far enough. If, as she demonstrates, country fans value the music's generic markers as reaffirming class identities, how does the music industry turn class alienation into a "product" -- the sale of which presumably reinforces the capitalist infrasturcture that class alienation arises from? And if the study of culture is to be based in the values of people, how does it keep from drifting off in a sea of subjectivity? That said, Jensen offers a well-researched, thoughfully written exploration of a fascinating moment in the evolution of country music. If you agree that country music is worth thinking about, then you'll want to read this book.
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