Direct Marketing for Nonprofits: Essential Techniques for the New Era (Aspen's Fundraising Series for the 21st Century) (Paperback)

by Kay Lautman (Author) "This chapter contains the most important things you need to know about direct mail fundraising..." (more)
Key Phrases: high dollar program, monthly donor program, celebrity signer, New York, American Indian, House of Ruth (more...)

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Product Description
In this easy-to-read guide, Kay Lautman, a renowned direct-response fundraising consultant maps out everything you need to know to prospect for new members renew memberships, and conduct house appeals.

Book Info
Guide for raising funds for the support of nonprofit organizations, offering a step-by-step program for large and regular donations. Gives readers essential tools for developing this type of program while marking direct marketing accessible. Softcover. DLC: Direct marketing.

• Paperback: 235 pages
• Publisher: Jones and Bartlett Publishers, Inc.; 1 edition (December 25, 2003)
• Language: English
• ISBN-10: 083421959X
• ISBN-13: 978-0834219595
• Product Dimensions: 10.9 x 8.7 x 0.5 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #950,208 in Books (See Bestsellers in Books)
  
  (Publishers and authors: Improve Your Sales)