From Library Journal
If libraries are to stay in the forefront of fundraising, this book is a must for both management and trustees. Although current library fundraising methods are not primarily focused on the Internet, it won't be long before it will become de rigueur. The authors work in the development office at the University of Pennsylvania Library, and this book discusses their current practices using the web. What is it like to raise funds on the web? Why do you want to do fundraising on the Internet? How do you recognize donors in cyberspace? Who contributes? How are the transactions made? How will you develop your web site? Should you create a web-enabled CD-ROM? These and other questions are addressed, with examples presented to illustrate the point. Also included is an interactive CD-ROM that contains not only chapters from the book but also immediate links to sites discussed in the text. Excellent examples of nonprofit sites have been updated, and those updates are available on the Internet (as will future updates) to the book purchaser. Strategies for fundraising in all nonprofits will have to change in the next few years as more and more people purchase goods and services through the Internet. Libraries will be left behind unless serious planning begins now. The old adage, "You have to spend money to make money" is true of this book?your investment will be recouped. Recommended for medium and large libraries of all types.?Marie Brunei, Huntington Memorial Lib., Oneonta, NY
Copyright 1999 Reed Business Information, Inc.
Copyright 1999 Reed Business Information, Inc.
From Booklist
Corson-Finnerty and Blanchard, of the University of Pennsylvania libraries development staff, advise on using the World Wide Web to expand a development program that should serve excellently any nonprofit organizations, not just libraries. In addition to detailed advice on developing and using a Web site, they offer a case study of their institution's production of a CD-ROM version of its Web site for those lacking online access to it. Indeed, a CD-ROM containing examples of Web sites discussed, which can function as a gateway to those sites online, comes with the book. Appendixes list some of the sites Corson-Finnerty and Blanchard consider cool and online sites for helping new users get started at creating and mounting a Web site. Edward Swanson
