Opportunities in Marketing Careers (Paperback)

~ Margery Steinberg (Author) "Did you know that now you can buy a T-shirt in a can at your local movie theater?..." (more)
Key Phrases: marketing careers, American Marketing Association, Occupational Outlook Handbook, Department of Labor (more...)

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Product Description

This is the most comprehensive career book series available, and it's still growing. Each book offers essential information for job seekers on getting started, obtaining training, education, advancement, salaries, job responsibilities-- and more. Canadian information is included wherever appropriate.

From the Back Cover

Your passport to a successful and rewarding career

If you're looking for an exciting and fulfilling career, McGraw-Hill's Opportunities in . . . provides the latest information on more than 100 professions. From skill and training requirements to current salary statistics, Opportunities in Marketing Careers helps you confidently pursue the profession that's right for you, including:

• Tips on finding the niche in marketing that best suits you
• A complete overview of opportunities, from public relations to advertising to consumer psychology
• An analysis of earnings potential and the future of the industry
• Detailed descriptions of daily routines on the job from marketing professionals
• A practical look at the different avenues of education you can take
• A comprehensive list of colleges and universities specializing in marketing

Get ready to find career fulfillment in:

advertising * public relations * research * consumer psychology * product management * nonprofit marketing * marketing education

--This text refers to an alternate Paperback edition.

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Product Details

• Paperback: 160 pages
• Publisher: McGraw-Hill; 1 edition (January 11, 1999)
• Language: English
• ISBN-10: 0844218537
• ISBN-13: 978-0844218533
• Product Dimensions: 7.5 x 5.3 x 0.4 inches
• Shipping Weight: 7 ounces (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #2,020,681 in Books (See Bestsellers in Books)