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Market Leadership Strategies for Service Companies (Hardcover)

by Craig Terrill (Author), Arthur Middlebrooks (Author) "FOR THE PAST TWO DECADES, SERVICE INDUStries and service companies have emerged from relative obscurity in our business community..." (more)
Key Phrases: new service developers, market leadership strategies, new service development process, Federal Express, Willow Creek, Southwest Airlines (more...)

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9 used from $111.55

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